On Wednesday at APCO Worldwide’s DC office, Social Media Club DC brought together a fantastic group of people who discussed sports and social media for its June event. The panelists were: Sarah Braesch (moderator), Draft Day Suit, BlogHer, and Women Talk Sports Advisory Board Member (@goonsquadsarah / @draftdaysuit) Mike Schaffer, Social Media Manager at Io Studio, founder of #sportsprchat [...]

Last night I had the pleasure to interview George Junginger, who is working on a new startup called Group Story, along with his business partner, Geoff Hamrick. Group Story puts a new twist on photo books for groups of people who have been at the same event, on the same sports team, or share some other common bond. Instead of having one standard book for the entire group, Group Story enables people [...]

We’ve seen that there is a whole lot more to social media than just media or marketing. Social media tools and the tenets of listening, audience participation, user-generated content, real-time news and updates, sharing and voting are revolutionizing the way companies do business. Done properly and with a purpose, social media has the ability to transform the way companies look at: Market research Product [...]

So you might be thinking: “What exactly does Tony Robbins have to do with sponsorship, and why did he speak at IEG’s conference?” Though I’ve seen a number of Tony Robbins videos online and think he’s a great guy, I was wondering the same thing before I heard him speak last Monday. For four hours, Tony had everyone listening, engaged, and, at times, on their feet and dancing [...]

Dynasty Reps has recently released a new promotional video. I really like that they’ve made it available on a variety of sites and platforms, instead of trying to get everyone to come to their site to see it. Go where your customers/potential customers are and good things will happen. You can see the full list of sites the video is available on at Sports Agent Blog. Create Your Own Dynasty from [...]

What’s up everyone? Yesterday I stumbled upon an article about participation marketing by Alan Rosenpan. As you know, I’m big on social media and how brands can utilize it to connect with their customers and fans. Social media was built for participation. Brands and individuals have to actively participate in order to successfully engage people on whatever communities/websites they’ve [...]