Everyone’s feeling the pressure from this recession and budgets are being cut/tightened. Now, more than ever, it’s important for teams, athletes and agencies to get what they can for free. While there are many other reasons for getting involved in social media, engaging fans and customers online via social media is a great way to [...]
TruFan - Platform for Local Fan Communities
Posted on June 24th, 2009
In case you missed it, yesterday TruMedia Networks launched TruFan, a social media platform for local sports fan communities. The platform will power fan communities in 122 markets and you can check out SawxHeads or CeltsHeads for sample communities that live on the TruFan platform.
The platform includes standard community features such as profiles, blogs, pictures, [...]
How the AVP Could Leverage Social Media
Posted on May 26th, 2009
I apologize for the lack of updates recently - I took on a new job a few weeks ago as social media manager for eWayDirect, which offers multiple marketing services on a single platform built around a robust reporting structure. The job is definitely a challenge as I’ll be helping them 1) build their [...]
Read the full story »10 Reasons Why Sports Organizations Should Use Twitter
Posted on April 23rd, 2009
If social media is the tools, opportunities and conversations that enable mass two-way or multi-way communication and information sharing, then Twitter is the #1 tool right now that allows for direct, real-time interaction between people. Twitter is a very powerful connector and enabler. It enables JoeSportsFan in Philly to connect with JimSportsFan in New York [...]
Read the full story »My Notes from the 2009 CSRI Conference
Posted on April 20th, 2009
On Thursday and Friday last week I had a great opportunity to attend the 2009 College Sport Research Institute (CSRI) Conference in Chapel Hill. The conference brought together some of the brightest sports minds, students and faculty to discuss issues facing college sports. I really enjoyed meeting Jeremy Bloom and hearing about his ordeals with [...]
Read the full story »Keep Sponsors Happy with SponsorshipPRO+ Presentation Software
Posted on April 10th, 2009
The Challenge:
Teams and properties often include a lot of different assets in packages for sponsors. Signage, radio and TV spots, other media, experiences, tickets and more and the impressions, ratings and other metrics can be difficult to keep track of. When sponsors ask for results at the end of a season or after an event, [...]
6 Principles of Social Media Marketing
Posted on April 2nd, 2009
Yesterday I had a great opportunity to speak on the phone about social media and marketing with some people from the marketing departments of about 20 national governing bodies for US sports. This was made possible by Tim Yount (VP of Marketing, USA Triathlon), who I met last month at the IEG Sponsorship Conference in [...]
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