Yesterday I had a great opportunity to speak on the phone about social media and marketing with some people from the marketing departments of about 20 national governing bodies for US sports. This was made possible by Tim Yount (VP of Marketing, USA Triathlon), who I met last month at the IEG Sponsorship Conference in [...]
I found two excellent examples of how companies are using Twitter for specific initiatives to add value to sports fans’ experiences of events. I wanted to share them with you and would love to hear what you think.
Sony Ericcson Twitter Cup
The Sony Ericcson Twitter Cup is a really interesting mashup of Twitter and the World [...]
It’s been awhile since I’ve written about any sports events, but I wanted to share this one on behalf of my friend Darren Heitner.
On January 29 sports agents, litigators, salary cap analyst and sports law students will meet at the University of Florida Levin College of Law for the 2010 UF Sports Law Symposium.
The 2010 [...]
2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.
It is my pleasure to present the ebook, Sports and [...]
Happy Thanksgiving. I feel very lucky to have good health, awesome family and friends and a job I really enjoy.
I also want to thank each and every one of you who reads my blog, follows me on Twitter or just happens to stop by here every once in awhile. Thank you. I really appreciate your [...]
There’s more to creating community than Twitter, Facebook, MySpace, YouTube, etc.
Participation and engagement are the easy parts. What you do with it is the challenge.
The free social media platforms can be great for teams, but they each have their limitations. Let’s look at Facebook pages.
I’m not trying to say teams shouldn’t have a presence on [...]
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HOWDY!
Hope yall are doing well. Now that the Tar Heels have started playing basketball and are still doing some exciting things in football, I couldn’t be happier as a sports fan.
I just wanted to let you know I’ll be speaking at the Triangle Social Media Club this week on Thursday night at Twine Interactive. If [...]
