2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.
It is my pleasure to present the ebook, Sports and [...]
Sports and Social Media Panel – Video from Social Media Club DC Event
Posted on June 25th, 2010
On Wednesday at APCO Worldwide’s DC office, Social Media Club DC brought together a fantastic group of people who discussed sports and social media for its June event.
The panelists were:
Sarah Braesch (moderator), Draft Day Suit, BlogHer, and Women Talk Sports Advisory Board Member (@goonsquadsarah / @draftdaysuit)
Mike Schaffer, Social Media Manager at Io Studio, [...]
Whose Facebook Page Would You Like To Manage?
Posted on June 24th, 2010
With Facebook pushing 500 million users–and founder Mark Zuckerberg says 1 billion users is possible–there’s no way you can ignore this social networking giant if you’re looking for interesting ways to engage your audience. This goes for people and companies in just about every industry.
While there are a variety of ways marketers can use Facebook [...]
Sports Teams on Social Media – Video from 140 Conference in DC
Posted on June 18th, 2010
I had a great time yesterday at the 140 conference in Washington, DC. Check out the video to see some smart guys giving their perspective on sports teams and social media. These guys actually do social media/digital marketing for some of the area’s pro teams – Washington Wizards, Capitals and DC United.
The video features Andrew [...]
Social Media in Sports: Why Should We Care Series
Posted on June 9th, 2010
Social media is having a huge impact on all aspects of business- marketing, customer service, product management, and employee hiring to name a few.
As I’ve been saying for the past few years, sports and social media are a perfect match. Why? People are passionate about sports, and social media enables them to express their passion [...]
Tactics for Social Media Home Runs
Posted on May 23rd, 2010
Recently, I wrote about tactics for social media strikeouts, or things brands, teams and athletes should avoid doing.
Now, let’s talk about some tactics for social media home runs, or what you should be doing if you want to be successful with your social media efforts.
Understand your audience – As we know, people are out [...]
Posted in Social Media
How Social Media Is Changing Golf – Notes from 140 Conference
Posted on April 21st, 2010
Yesterday I was in New York for the 140 Conference, which brought together some amazing, smart people to talk the effects of the real-time web on people and businesses. Like some of the other conferences I’ve been to lately (such as Social Fresh), the content was stellar. But what I really enjoy about these types [...]
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