Social Media | Take A Peck

2011 NBA Playoff Teams On Twitter By The Numbers

Posted by Jason on April 19, 2011 · 0 Comment

I decided to do a comparison of 2011 NBA Playoff teams on Twitter to see what the numbers were. This is by no means a complete comparison or full audit; it’s just something I put together tonight that I thought would be fun/interesting. Check out the chart and details below. The numbers above were taken on 4/19/2011 from Twitter and Klout. The numbers for retweets and @ mentions are for the [...]

Filed in: Social Media, Sports

6 Buckets of Social Media Measurement

Posted by Jason on January 19, 2011 · 0 Comment

As you probably know, social media tools and platforms are having a huge impact on many aspects of business, from customer service and employee hiring to marketing and product development. But how do you actually know if your social engagement efforts are successful? Some have argued that it’s silly to ask for ROI or to measure things; after all you wouldn’t ask what the ROI of answering the phone [...]

Filed in: Marketing, Social Media

Panthers Purrsuit: Social Media, Sponsorship and Fun

Posted by Jason on September 16, 2010 · 2 Comments

Social media has created new opportunities for teams and sponsors to engage fans in meaningful ways. When I saw some tweets flying around about the Panthers Purrsuit, a quest/event that combines fan engagement, fun and social media I asked Mike Mahoney (Sponsorship Sales Executive with the Carolina Panthers) if they’d be willing to answer some questions about it. I’ve had the privilege [...]

Filed in: Social Media, Sponsorship

Sports and Social Media – Why Should Sponsors Care?

Posted by Jason on August 31, 2010 · 1 Comment

Today is the last post in a series with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see the first eight posts below: why should fans care? why should teams care? why should athletes care? why should agents care? why should coaches care? why should colleges care? why should [...]

Filed in: Social Media, Sponsorship

Sports and Social Media – Why Should Properties Care?

Posted by Jason on August 30, 2010 · 0 Comment

Today is the eighth in a series of posts (a new post each day) with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see the first seven posts below: why should fans care? why should teams care? why should athletes care? why should agents care? why should coaches care? why should [...]

Filed in: Social Media, Sports

Sports and Social Media – Why Should Coaches Care?

Posted by Jason on August 27, 2010 · 3 Comments

Today is the fifth in a series of posts (a new post each day) with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see the first three posts below: why should fans care? why should teams care? why should athletes care? why should agents care? Even if you already know why this is important, [...]

Filed in: Social Media, Sports