There’s more to creating community than Twitter, Facebook, MySpace, YouTube, etc. Participation and engagement are the easy parts. What you do with it is the challenge. The free social media platforms can be great for teams, but they each have their limitations. Let’s look at Facebook pages. I’m not trying to say teams shouldn’t have a presence on Facebook. Clearly, teams must [...]

HOWDY! Hope yall are doing well. Now that the Tar Heels have started playing basketball and are still doing some exciting things in football, I couldn’t be happier as a sports fan. I just wanted to let you know I’ll be speaking at the Triangle Social Media Club this week on Thursday night at Twine Interactive. If you live in the Raleigh-Durham-Chapel Hill area and are even remotely interested [...]

We’ve seen that there is a whole lot more to social media than just media or marketing. Social media tools and the tenets of listening, audience participation, user-generated content, real-time news and updates, sharing and voting are revolutionizing the way companies do business. Done properly and with a purpose, social media has the ability to transform the way companies look at: Market research Product [...]