Today is the second in a series of posts (a new post each day) with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see yesterday’s post (why fans should care) here. Even if you already know why this is important, I hope you enjoy getting a variety of perspectives on this subject. If you [...]

There’s more to creating community than Twitter, Facebook, MySpace, YouTube, etc. Participation and engagement are the easy parts. What you do with it is the challenge. The free social media platforms can be great for teams, but they each have their limitations. Let’s look at Facebook pages. I’m not trying to say teams shouldn’t have a presence on Facebook. Clearly, teams must [...]

We’ve seen that there is a whole lot more to social media than just media or marketing. Social media tools and the tenets of listening, audience participation, user-generated content, real-time news and updates, sharing and voting are revolutionizing the way companies do business. Done properly and with a purpose, social media has the ability to transform the way companies look at: Market research Product [...]