I’ve been thinking a lot about online communities, specifically the more open ones that are public-facing and either for a company’s customers or for a certain niche. Some examples would be: Allstate’s Good Hands Community MyColts.net – official community for the Indianapolis Colts AARP online community Ovation Arts Community I assume the companies that run these communities [...]

We’ve seen that there is a whole lot more to social media than just media or marketing. Social media tools and the tenets of listening, audience participation, user-generated content, real-time news and updates, sharing and voting are revolutionizing the way companies do business. Done properly and with a purpose, social media has the ability to transform the way companies look at: Market research Product [...]

Planet Orange and MyColts.net are two official online communities from professional teams that often are praised by people (myself included) for being ahead of the curve and doing things the right way. But are they catching on with the average fan? Here’s an interesting picture taken from Compete.com: According to Compete.com (probably not 100% accurate, but usually pretty close), both sites [...]