There’s more to creating community than Twitter, Facebook, MySpace, YouTube, etc. Participation and engagement are the easy parts. What you do with it is the challenge. The free social media platforms can be great for teams, but they each have their limitations. Let’s look at Facebook pages. I’m not trying to say teams shouldn’t have a presence on Facebook. Clearly, teams must [...]

In case you missed it, yesterday TruMedia Networks launched TruFan, a social media platform for local sports fan communities. The platform will power fan communities in 122 markets and you can check out SawxHeads or CeltsHeads for sample communities that live on the TruFan platform. The platform includes standard community features such as profiles, blogs, pictures, and videos, as well as a ticket [...]