Whenever you meet someone new–whether it’s a business meeting, first date, etc–I’m sure you agree that it’s important to make a great first impression so the other party can clearly see your value, get an understanding of what they can expect and want to learn more about you. I’m sure you agree that when people first visit your website, you want to make sure they [...]

There’s more to creating community than Twitter, Facebook, MySpace, YouTube, etc. Participation and engagement are the easy parts. What you do with it is the challenge. The free social media platforms can be great for teams, but they each have their limitations. Let’s look at Facebook pages. I’m not trying to say teams shouldn’t have a presence on Facebook. Clearly, teams must [...]

Everyone’s feeling the pressure from this recession and budgets are being cut/tightened. Now, more than ever, it’s important for teams, athletes and agencies to get what they can for free. While there are many other reasons for getting involved in social media, engaging fans and customers online via social media is a great way to build relationships and save money; the cost of doing business [...]

I had to post this great video by Kip Bodnar, a PR/Web 2.0 professional, discussing why he prefers Twitter over Facebook. If you’re a complete newbie to Twitter, you might want to check out Caroline Middlebrook’s Big Juicy Twitter Guide to learn more. Watch Kip’s video here. There are a growing number of people who prefer the more personal/real-time connection that Twitter offers [...]