I got back from BlogWorld in Las Vegas last night. The event was great and the people were amazing. But I’m glad to be home. Four nights in Vegas is equivalent to like 15 nights in other places. You can see some of my notes here and here. Also, you should check out a series of video interviews I did with 10 really smart people talking about their visions of a killer mobile+social app. If you [...]

We’ve seen that there is a whole lot more to social media than just media or marketing. Social media tools and the tenets of listening, audience participation, user-generated content, real-time news and updates, sharing and voting are revolutionizing the way companies do business. Done properly and with a purpose, social media has the ability to transform the way companies look at: Market research Product [...]

Planet Orange and MyColts.net are two official online communities from professional teams that often are praised by people (myself included) for being ahead of the curve and doing things the right way. But are they catching on with the average fan? Here’s an interesting picture taken from Compete.com: According to Compete.com (probably not 100% accurate, but usually pretty close), both sites [...]

Yesterday I had a great opportunity to speak on the phone about social media and marketing with some people from the marketing departments of about 20 national governing bodies for US sports. This was made possible by Tim Yount (VP of Marketing, USA Triathlon), who I met last month at the IEG Sponsorship Conference in Chicago. After the conference ended, Tim invited me to speak on the call yesterday [...]

What’s up everyone? Yesterday I stumbled upon an article about participation marketing by Alan Rosenpan. As you know, I’m big on social media and how brands can utilize it to connect with their customers and fans. Social media was built for participation. Brands and individuals have to actively participate in order to successfully engage people on whatever communities/websites they’ve [...]

Legacy Direct is a sports & entertainment technology company that helps athletes and their advisors manage their brands and discover new revenue streams. I connected with one of their employees (Andy Bailer) on Twitter recently and after we had a nice phone discussion about sports and social media, I emailed him a few questions. Here are his answers: