Today is the fourth in a series of posts (a new post each day) with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see the first three posts below: why should fans care? why should teams care? why should athletes care? Even if you already know why this is important, I hope you enjoy [...]

Today is the third in a series of posts (a new post each day) with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see the first two posts below: why should fans care? why should teams care? Even if you already know why this is important, I hope you enjoy getting a variety of perspectives [...]

Today is the second in a series of posts (a new post each day) with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see yesterday’s post (why fans should care) here. Even if you already know why this is important, I hope you enjoy getting a variety of perspectives on this subject. If you [...]

Social Media and Sports – Why should we care? Social media–the tools, content and platforms that enable better and more efficient communication and collaboration–is changing the way businesses operate and communicate. It’s having a profound impact in the world of sports, and I’ve especially enjoyed following how this is playing out. I thought it’d be fun to ask some [...]

Social media is having a huge impact on all aspects of business- marketing, customer service, product management, and employee hiring to name a few. As I’ve been saying for the past few years, sports and social media are a perfect match. Why? People are passionate about sports, and social media enables them to express their passion for sports and connect with others who share their passion. Over [...]

I said it today on Twitter, but I’ll say it again. Social Media is not magic. You can’t assume it will work wonders for you. Being on Twitter will not automatically increase your sales. Starting a Facebook page is not a strategy. Just being involved is not enough; it’s about what you do with it and why you’re doing it. It takes commitment, creativity,  and strategery. And, [...]