Posts Tagged ‘social media’

What’s up everyone? Yesterday I stumbled upon an article about participation marketing by Alan Rosenpan. As you know, I’m big on social media and how brands can utilize it to connect with their customers and fans. Social media was built for participation. Brands and individuals have to actively participate in order to successfully engage people on whatever communities/websites they’ve determined are valuable.

Check out the video below for some of my thoughts about participation marketing-what it is, why it matters and how teams can utilize social media to follow some of these principles. Some of these ideas are things that a lot pro teams are already doing, though I think there are some ways they can improve things.

Thanks for watching. I’d love to hear what your thoughts are for ways teams can get to know fans better, involve them in creating ticket packages/promotions  and make them feel like they have a stake in their success.

Legacy Direct is a sports & entertainment technology company that helps athletes and their advisors manage their brands and discover new revenue streams. I connected with one of their employees (Andy Bailer) on Twitter recently and after we had a nice phone discussion about sports and social media, I emailed him a few questions. Here are his answers: (more…)

Keith Bloemendaal runs a company called Raleigh Fence Contractors and has over 20 years of experience in the construction industry. Due to the competitive nature of the industry, Keith realized he needed a way to differentiate his business from the others out there. He recently started promoting his business online, blogging and participating in social media websites and communities. Now, he’s recognized as someone who has brought new ideas to an industry where businesses typically had low/no online presence. In this interview, Keith talks about how he got started with social media, and how he would like his favorite sports team (UNC Tar Heels- also my favorite team) to connect with him online. (more…)

As social media continues to be a larger and more important part of a company’s marketing strategy, one thing that is a challenge for big brands is how to decide who is responsible for this stuff? Is it the PR department or agency’s job to blog, reach out to other bloggers, manage the company’s online reputation, participate in the dialogue, etc? Or is it someone else’s job?

Please Take A Peck at this survey and let me know what you think.