2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.
It is my pleasure to present the ebook, Sports and [...]
Social Media in Sports: Why Should We Care Series
Posted on June 9th, 2010
Social media is having a huge impact on all aspects of business- marketing, customer service, product management, and employee hiring to name a few.
As I’ve been saying for the past few years, sports and social media are a perfect match. Why? People are passionate about sports, and social media enables them to express their passion for sports and connect with others who share their passion.
Over the next month, I’m going to do a series on social media, sports and why we should care. While it may be obvious to many of you why people in sports should care, it’s still not obvious to everyone.
The “Why Should We Care” Series will look at social media and sports from a variety of perspectives and stakeholders. I’d like to cover:
- why fans should care
- why teams should care
- why athletes should care
- why agents should care
- why coaches should care
- why colleges should care
- why agencies should care
- why properties should care
- why sponsors should care
- and any other suggestions/ideas you have on who should care
I’d really like to involve anyone who wants to be a part of this series. Drop me a line here or send me a message (jpeck at hwy24 dot com) if you’d like to offer your perspective or would like to contribute your thoughts to any part of this series. Or, if you have any ideas on what you’d like to learn or see covered in this series, I’d love to hear your thoughts.
Tags: social media, social media in sports, sports social media, why should we care
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Comments 1
June 14th, 2010 at 6:43 pm
Social media has already changed the world cup this year with live tweets on when goals are scored and so forth. So its already showing us the difference between 4 years ago and today.