I’ve been thinking a lot about online communities, specifically the more open ones that are public-facing and either for a company’s customers or for a certain niche. Some examples would be: Allstate’s Good Hands Community MyColts.net – official community for the Indianapolis Colts AARP online community Ovation Arts Community I assume the companies that run these communities [...]

What’s up everyone? Yesterday I stumbled upon an article about participation marketing by Alan Rosenpan. As you know, I’m big on social media and how brands can utilize it to connect with their customers and fans. Social media was built for participation. Brands and individuals have to actively participate in order to successfully engage people on whatever communities/websites they’ve [...]