Twitter | Take A Peck

2011 NBA Playoff Teams On Twitter By The Numbers

Posted by Jason on April 19, 2011 · 0 Comment

I decided to do a comparison of 2011 NBA Playoff teams on Twitter to see what the numbers were. This is by no means a complete comparison or full audit; it’s just something I put together tonight that I thought would be fun/interesting. Check out the chart and details below. The numbers above were taken on 4/19/2011 from Twitter and Klout. The numbers for retweets and @ mentions are for the [...]

Filed in: Social Media, Sports

Sports Teams on Social Media – Video from 140 Conference in DC

Posted by Jason on June 18, 2010 · 0 Comment

I had a great time yesterday at the 140 conference in Washington, DC. Check out the video to see some smart guys giving their perspective on sports teams and social media. These guys actually do social media/digital marketing for some of the area’s pro teams – Washington Wizards, Capitals and DC United. The video features Andrew Rosen (Washington Wizards), Mark McClure (DC United), Sean [...]

Filed in: Social Media, Sports, Sports Business, Videos

Interesting Mashups of Twitter and Sports

Posted by Jason on February 2, 2010 · 7 Comments

I found two excellent examples of how companies are using Twitter for specific initiatives to add value to sports fans’ experiences of events. I wanted to share them with you and would love to hear what you think. Sony Ericcson Twitter Cup The Sony Ericcson Twitter Cup is a really interesting mashup of Twitter and the World Cup. It’s a well-known fact that sports fans like to show pride [...]

Filed in: Social Media, Sports

Sponsorships vs. Partnerships

Posted by Jason on July 16, 2009 · 13 Comments

It all started with a simple tweet that I posted last night: Do you think the term “sponsorships” is outdated and everything should be called partnerships? just an idea I’ve been thinking about… It was really just an idea I’ve briefly thought about on occasion. A lot of times the terms “sponsorships” and “partnerships” are thrown around and used [...]

Filed in: Marketing, Sponsorship, Sports Business

Women’s Pro Soccer Players Allowed to Provide Real Time Updates Via Twitter During First Game

Posted by Jason on March 23, 2009 · 8 Comments

After the news came out last week that the NBA’s Charlie Villanueva had used Twitter to provide an update to fans during halftime of a game (and then went on to score 19 points in the second half to lead the Bucks to a win), Coach Scott Skiles and the Bucks decided to put an end to Villanueva’s halftime tweets: “We made a point to Charlie and the team that it’s nothing we ever [...]

Filed in: Social Media, Sports

NCAA Selection Show Updates on Twitter

Posted by Jason on March 15, 2009 · 0 Comment

Just thought it was interesting to track the NCAA and selection show updates on Twitter using Twitter’s search and Twackle. If you don’t know what Twackle is, you can check out my article about it here. From a Twitter search, it looks like the NCAA is being mentioned on Twitter at least every minute, if not more. Topics such as the NCAA, March Madness and Big East are ranked as the top [...]

Filed in: Social Media, Sports