6 Principles of Social Media Marketing

Yesterday I had a great opportunity to speak on the phone about social media and marketing with some people from the marketing departments of about 20 national governing bodies for US sports. This was made possible by Tim Yount (VP of Marketing, USA Triathlon), who I met last month at the IEG Sponsorship Conference in…

Who’s Going to IEG’s Annual Sponsorship Conference?

IEG’s Annual Sponsorship Conference will be held March 8-11 in Chicago. The theme/tagline this year is Singularity: Ideas So Big They Change Everything. Here’s the first few lines of the event description: “Just in time to keep the partnership bull raging, Singularity—sudden, unprecedented progress including breakthroughs in brain science, social media and digital data—alters the…