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Sports and Social Media Predictions in 2010

Sports and Social Media Predictions in 2010

Posted by on December 14, 2009 · 13 Comments

2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps. It is my pleasure to present the ebook, Sports and Social Media Predictions 2010, which features 16 smart people and thought-leaders [...]
Filed in: Social Media, Sports, Sports Business
6 Principles of Social Media Marketing

6 Principles of Social Media Marketing

Posted by on April 2, 2009 · 8 Comments

Yesterday I had a great opportunity to speak on the phone about social media and marketing with some people from the marketing departments of about 20 national governing bodies for US sports. This was made possible by Tim Yount (VP of Marketing, USA Triathlon), who I met last month at the IEG Sponsorship Conference in Chicago. After the conference ended, Tim invited me to speak on the call yesterday [...]
Filed in: Marketing, Social Media
Using Free Social Media Tools to Connect With Fans and Save Money

Using Free Social Media Tools to Connect With Fans and Save Money

Posted by on February 26, 2009 · 3 Comments

Everyone’s feeling the pressure from this recession and budgets are being cut/tightened. Now, more than ever, it’s important for teams, athletes and agencies to get what they can for free. While there are many other reasons for getting involved in social media, engaging fans and customers online via social media is a great way to build relationships and save money; the cost of doing business [...]
Filed in: Marketing, Social Media, Sports
Who’s Going to IEG’s Annual Sponsorship Conference?

Who’s Going to IEG’s Annual Sponsorship Conference?

Posted by on January 21, 2009 · 2 Comments

IEG’s Annual Sponsorship Conference will be held March 8-11 in Chicago. The theme/tagline this year is Singularity: Ideas So Big They Change Everything. Here’s the first few lines of the event description: “Just in time to keep the partnership bull raging, Singularity—sudden, unprecedented progress including breakthroughs in brain science, social media and digital data—alters [...]
Filed in: Sponsorship, Sports Business
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