2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps. It is my pleasure to present the ebook, Sports and Social Media Predictions 2010, which features 16 smart people and thought-leaders [...]

Yesterday I had a great opportunity to speak on the phone about social media and marketing with some people from the marketing departments of about 20 national governing bodies for US sports. This was made possible by Tim Yount (VP of Marketing, USA Triathlon), who I met last month at the IEG Sponsorship Conference in Chicago. After the conference ended, Tim invited me to speak on the call yesterday [...]

Everyone’s feeling the pressure from this recession and budgets are being cut/tightened. Now, more than ever, it’s important for teams, athletes and agencies to get what they can for free. While there are many other reasons for getting involved in social media, engaging fans and customers online via social media is a great way to build relationships and save money; the cost of doing business [...]

IEG’s Annual Sponsorship Conference will be held March 8-11 in Chicago. The theme/tagline this year is Singularity: Ideas So Big They Change Everything. Here’s the first few lines of the event description: “Just in time to keep the partnership bull raging, Singularity—sudden, unprecedented progress including breakthroughs in brain science, social media and digital data—alters [...]