2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.
It is my pleasure to present the ebook, Sports and [...]
Video – Participation Marketing, Social Media and Teams
Posted on February 11th, 2009
What’s up everyone? Yesterday I stumbled upon an article about participation marketing by Alan Rosenpan. As you know, I’m big on social media and how brands can utilize it to connect with their customers and fans. Social media was built for participation. Brands and individuals have to actively participate in order to successfully engage people on whatever communities/websites they’ve determined are valuable.
Check out the video below for some of my thoughts about participation marketing-what it is, why it matters and how teams can utilize social media to follow some of these principles. Some of these ideas are things that a lot pro teams are already doing, though I think there are some ways they can improve things.
Thanks for watching. I’d love to hear what your thoughts are for ways teams can get to know fans better, involve them in creating ticket packages/promotions and make them feel like they have a stake in their success.
Tags: Marketing, participation, social media, video
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Comments 3
February 11th, 2009 at 12:17 pm
Great video Jason, I really like this video blogging style.
February 23rd, 2009 at 11:51 pm
wow.. This is a great post.. or shall i say a great video blog.. You indeed targeted the main points and i think it is very important. Your thoughts are great and as well as your style and actions.. keep it up..