Take A Peck

As you probably know, social media tools and platforms are having a huge impact on many aspects of business, from customer service and employee hiring to marketing and product development. But how do you actually know if your social engagement efforts are successful? Some have argued that it’s silly to ask for ROI or to measure things; after all you wouldn’t ask what the ROI of answering the phone [...]

2010 has been a great year for sports and social media. More and more athletes, teams and brands have started utilizing social media tools and platforms to engage fans. The question is no longer “why should we care?” but “how should we do this?” It is my pleasure to present the ebook, Sports and Social Media Predictions for 2011, which features 17 smart people and thought-leaders who have [...]

I’m donating my face for Movember and attempting to grow a Mo (Australian slang for mustache) for the entire month. It will probably take me the whole month to grow anything substantial. It’s not pretty, trust me. What Is Movember? The Movember Foundation is a registered 501(c)(3) non-profit organization that runs the global men’s health initiative, Movember. Every November (now [...]

I had a great time last week in Calgary for the Western Sponsorship Congress, a fantastic event put on by Brent Barotees and his team at The Partnership Group. I spoke on how social media platforms can benefit properties and sponsors, and had a lot of fun listening to some of the other presenters, meeting some smart folks and hanging out in Calgary (the Flames-Oilers game was definitely a highlight). Here [...]

When I was in school at the greatest university in the land (UNC-Chapel Hill), I loved playing intramural basketball, soccer and flag football. I still miss the team aspect of intramural sports and the competition. However, the details could be kind of annoying. If it was lightly raining, I’d be constantly checking email before leaving for a game to see if the game was cancelled, Half the time, [...]

I’ve been thinking a lot about online communities, specifically the more open ones that are public-facing and either for a company’s customers or for a certain niche. Some examples would be: Allstate’s Good Hands Community MyColts.net – official community for the Indianapolis Colts AARP online community Ovation Arts Community I assume the companies that run these communities [...]