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Welcome
Here you'll find some of my ideas on sports, sponsorship, social media and marketing. Let me know if I can ever help you with anything.
Posted on December 14th, 2009

2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.
It is my pleasure to present the ebook, Sports and [...]

 
Posted on August 25th, 2010

Today is the third in a series of posts (a new post each day) with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see the first two posts below:

why should fans [...]

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Posted on August 24th, 2010

Today is the second in a series of posts (a new post each day) with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see yesterday’s post (why fans should care) here. Even if you [...]

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Posted on August 23rd, 2010

Social Media and Sports – Why should we care?
Social media–the tools, content and platforms that enable better and more efficient communication and collaboration–is changing the way businesses operate and communicate. It’s having a profound impact in the world of sports, and I’ve especially enjoyed following how this is playing out.
I thought it’d be fun to [...]

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Posted on August 10th, 2010

Let’s just say I was inspired by the girl who quit her job on dry erase boards…

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Posted on June 25th, 2010

On Wednesday at APCO Worldwide’s DC office, Social Media Club DC brought together a fantastic group of people who discussed sports and social media for its June event.
The panelists were:

Sarah Braesch (moderator), Draft Day Suit, BlogHer, and Women Talk Sports Advisory Board Member (@goonsquadsarah / @draftdaysuit)
Mike Schaffer, Social Media Manager at Io Studio, [...]

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Posted on June 24th, 2010

With Facebook pushing 500 million users–and founder Mark Zuckerberg says 1 billion users is possible–there’s no way you can ignore this social networking giant if you’re looking for interesting ways to engage your audience. This goes for people and companies in just about every industry.
While there are a variety of ways marketers can use Facebook [...]

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