There’s more to creating community than Twitter, Facebook, MySpace, YouTube, etc.
Participation and engagement are the easy parts. What you do with it is the challenge.
The free social media platforms can be great for teams, but they each have their limitations. Let’s look at Facebook pages.

I’m not trying to say teams shouldn’t have a presence on [...]

HOWDY!
Hope yall are doing well. Now that the Tar Heels have started playing basketball and are still doing some exciting things in football, I couldn’t be happier as a sports fan.
I just wanted to let you know I’ll be speaking at the Triangle Social Media Club this week on Thursday night at Twine Interactive. If [...]

I had a great time at York College and was thrilled to have the opportunity to speak on a panel in front of about 250 sports management and business students last night as part of their first ever professional panel and charity event. Thanks to Erik Eitel for inviting me to speak (and picking me [...]

Last night I had the pleasure to interview George Junginger, who is working on a new startup called Group Story, along with his business partner, Geoff Hamrick. Group Story puts a new twist on photo books for groups of people who have been at the same event, on the same sports team, or share some [...]

I got back from BlogWorld in Las Vegas last night. The event was great and the people were amazing. But I’m glad to be home. Four nights in Vegas is equivalent to like 15 nights in other places.
You can see some of my notes here and here. Also, you should check out a series of [...]

I had an awesome time last week in Boston for the Inbound Marketing Summit. Chris Brogan, Justin Levy and New Marketing Labs put on an excellent event. Great people, great ideas, great venue (Gillette Stadium)–overall a great event (yes, that was a lot of great).
One of the most interesting moments during the conference was when [...]