DMA Conference, BlogWorld and Western Sponsorship Congress

DMA Conference, BlogWorld and Western Sponsorship Congress

I hope your September has been going well. It’s been a busy month here. I was in Atlanta for the UNC-LSU game, was up in Connecticut last week, and saw some great music from Colourslide and My Radio last weekend here in Arlington. October will be an even busier month. I’ll be at some great events next month and would love to meet up if you’re there or in the area. DMA 2010 Conference I’m [...]
Panthers Purrsuit: Social Media, Sponsorship and Fun

Panthers Purrsuit: Social Media, Sponsorship and Fun

Social media has created new opportunities for teams and sponsors to engage fans in meaningful ways. When I saw some tweets flying around about the Panthers Purrsuit, a quest/event that combines fan engagement, fun and social media I asked Mike Mahoney (Sponsorship Sales Executive with the Carolina Panthers) if they’d be willing to answer some questions about it. I’ve had the privilege [...]
Sports and Social Media – Why Should Sponsors Care?

Sports and Social Media – Why Should Sponsors Care?

Today is the last post in a series with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see the first eight posts below: why should fans care? why should teams care? why should athletes care? why should agents care? why should coaches care? why should colleges care? why should [...]
Sports and Social Media – Why Should Properties Care?

Sports and Social Media – Why Should Properties Care?

Today is the eighth in a series of posts (a new post each day) with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see the first seven posts below: why should fans care? why should teams care? why should athletes care? why should agents care? why should coaches care? why should [...]
Sports and Social Media – Why Should Agencies Care?

Sports and Social Media – Why Should Agencies Care?

Today is the seventh in a series of posts (a new post each day) with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see the first six posts below: why should fans care? why should teams care? why should athletes care? why should agents care? why should coaches care? why should colleges [...]
Sports and Social Media – Why Should Colleges Care?

Sports and Social Media – Why Should Colleges Care?

Today is the sixth in a series of posts (a new post each day) with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see the first five posts below: why should fans care? why should teams care? why should athletes care? why should agents care? why should coaches care? Even if you already [...]
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