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Here you'll find some of my ideas on sports, sponsorship, social media and marketing. Let me know if I can ever help you with anything.
Posted on December 14th, 2009

2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.
It is my pleasure to present the ebook, Sports and [...]

 

Posts Tagged ‘NCAA Tournament’

NCAA Selection Show Updates on Twitter

Posted on March 15th, 2009

Just thought it was interesting to track the NCAA and selection show updates on Twitter using Twitter’s search and Twackle. If you don’t know what Twackle is, you can check out my article about it here.

From a Twitter search, it looks like the NCAA is being mentioned on Twitter at least every minute, if not more.

NCAA mentions on Twitter

Topics such as the NCAA, March Madness and Big East are ranked as the top trends on Twitter right now.

NCAA trending on Twitter

You can see some of the most popular NCAA-related links on Twackle.

Top NCAA Links on Twackle

If you’re a brand targeting NCAA basketball fans, do you think it might be a good idea to monitor the conversation here and maybe get involved to build relationships?

NCAA Games in Raleigh Tomorrow, March Madness Social Presence

Posted on March 20th, 2008

March Madness is here. Time to watch some basketball, avoid work, family, friends, girlfriends, wives and sig. others (who don’t want to watch). Tomorrow is a first for me–I’ll be watching the four first round NCAA games in Raleigh, and I’ll get to see my Tar Heels play, too. Doesn’t get much better.

SportsBusiness Daily reported that tickets to these games in Raleigh were selling for an average of $209 each on StubHub. I just checked and it looks like StubHub is sold out for now. If you’re going to these games though, I bet you can get tickets from a scalper just before game time.

If you’re stuck at work you can still watch the games via CBS’s March Madness on Demand, where you can watch every game online for free. But you probably already knew that.

In case you’re curious about March Madness presence on social networking sites, there are currently four March Madness-related groups on Facebook with over 500 members each (the top two each have 1,400+ members). I’ve already discussed the March Madness Brackets Facebook application, which is one of the few FB apps that is actually useful (in my humble opinion).

There is a lot less March Madness presence on MySpace–only 3 groups (public), with the largest group having a whopping six members.

On YouTube there is a Men’s NCAA Tourney Channel, which has over 5,700 subscribers.

I hope you all stay glued to your TV/laptop/work computer and enjoy these games. Go Heels!