Yesterday I had a great opportunity to speak on the phone about social media and marketing with some people from the marketing departments of about 20 national governing bodies for US sports. This was made possible by Tim Yount (VP of Marketing, USA Triathlon), who I met last month at the IEG Sponsorship Conference in [...]
Just thought it was interesting to track the NCAA and selection show updates on Twitter using Twitter’s search and Twackle. If you don’t know what Twackle is, you can check out my article about it here.
From a Twitter search, it looks like the NCAA is being mentioned on Twitter at least every minute, if not more.
Topics such as the NCAA, March Madness and Big East are ranked as the top trends on Twitter right now.
You can see some of the most popular NCAA-related links on Twackle.
If you’re a brand targeting NCAA basketball fans, do you think it might be a good idea to monitor the conversation here and maybe get involved to build relationships?
Tags: NCAA, NCAA Tournament, twitter
