Take A Peck

On Wednesday at APCO Worldwide’s DC office, Social Media Club DC brought together a fantastic group of people who discussed sports and social media for its June event. The panelists were: Sarah Braesch (moderator), Draft Day Suit, BlogHer, and Women Talk Sports Advisory Board Member (@goonsquadsarah / @draftdaysuit) Mike Schaffer, Social Media Manager at Io Studio, founder of #sportsprchat [...]

With Facebook pushing 500 million users–and founder Mark Zuckerberg says 1 billion users is possible–there’s no way you can ignore this social networking giant if you’re looking for interesting ways to engage your audience. This goes for people and companies in just about every industry. While there are a variety of ways marketers can use Facebook (ads, pages, games, applications, [...]

I had a great time yesterday at the 140 conference in Washington, DC. Check out the video to see some smart guys giving their perspective on sports teams and social media. These guys actually do social media/digital marketing for some of the area’s pro teams – Washington Wizards, Capitals and DC United. The video features Andrew Rosen (Washington Wizards), Mark McClure (DC United), Sean [...]

Social media is having a huge impact on all aspects of business- marketing, customer service, product management, and employee hiring to name a few. As I’ve been saying for the past few years, sports and social media are a perfect match. Why? People are passionate about sports, and social media enables them to express their passion for sports and connect with others who share their passion. Over [...]

Recently, I wrote about tactics for social media strikeouts, or things brands, teams and athletes should avoid doing. Now, let’s talk about some tactics for social media home runs, or what you should be doing if you want to be successful with your social media efforts. Understand your audience – As we know, people are out there on blogs, forums, and social networking sites talking about you. They’re [...]

Yesterday I was in New York for the 140 Conference, which brought together some amazing, smart people to talk the effects of the real-time web on people and businesses. Like some of the other conferences I’ve been to lately (such as Social Fresh), the content was stellar. But what I really enjoy about these types of conference is meeting new people and hanging out with other people I’ve [...]