Take A Peck

I said it today on Twitter, but I’ll say it again. Social Media is not magic. You can’t assume it will work wonders for you. Being on Twitter will not automatically increase your sales. Starting a Facebook page is not a strategy. Just being involved is not enough; it’s about what you do with it and why you’re doing it. It takes commitment, creativity,  and strategery. And, [...]

AthletixNation is a sports content platform that delivers Division I college video highlights and sports applications to websites and mobile devices. They essentially make it easy for websites and media companies to add highlights and other interesting sports applications to their sites, to engage fans, drive traffic and monetize their content via sponsorships and advertising. I met their President/CEO, [...]

On Saturday, I’ll be moving to the Arlington/DC area. If we’ve spoken in the last few months, you already know this. But if not, now you know. I’ve been in Raleigh, NC my entire life (minus college at UNC/Chapel Hill and studying abroad in Italy for a summer). I’m one of the few people I know who were born here and are still living here. Raleigh is an awesome place to live. I [...]

On Monday, I attended Social Fresh Tampa, a social media conference that brought marketers together to discuss the business applications of social media. The conference itself was awesome, but just getting to chat with some really smart folks between sessions and at night was probably even more valuable. If you’d like to see my notes from each panel, you can see them here. While the event and [...]

I found two excellent examples of how companies are using Twitter for specific initiatives to add value to sports fans’ experiences of events. I wanted to share them with you and would love to hear what you think. Sony Ericcson Twitter Cup The Sony Ericcson Twitter Cup is a really interesting mashup of Twitter and the World Cup. It’s a well-known fact that sports fans like to show pride [...]

It’s been awhile since I’ve written about any sports events, but I wanted to share this one on behalf of my friend Darren Heitner. On January 29 sports agents, litigators, salary cap analyst and sports law students will meet at the University of Florida Levin College of Law for the 2010 UF Sports Law Symposium. The 2010 UF Sports Law Symposium, “Discussion: Bargaining Collectively,” [...]