Consulting
I have a lot of experience in the social media world, testing and using many different sites and platforms and consulting with social networks about how they can improve things. I also have a background in sports business/marketing, so I understand what brands and properties typically are looking for in their partnerships. In addition to serving on the advisory board for SportZu.tv, a youth sports social network, the following brands have come to me for ideas and advice:
- CTV - Canadian Television
- FanU - College sports social network
- ZexSports - Extreme sports social network
The following is a brief list of the services I can provide. If I can’t do something, I’ll help you find someone who can.
Social Media Training - Don’t have a clue what blogs, RSS, Twitter, and Facebook are really used for? I can help explain these tools and discuss ways you and/or your business can take advantage of them.
Basic Social Media Monitoring - Before you jump into the world of social media and start participating, you need to listen to what people are saying about you. I can set up some feeds that you can check to easily see who is talking about you, what they’re saying, and why. For more detailed monitoring, I can refer you to a few good services to look into.
Blog Press Release Distribution and Outreach - Have a new product or service or piece of news that you want talked about? I can help you distribute it to influential bloggers. Since I’ve been blogging (over two years on this site, and before it was called “blogging” on others), I’ve gotten to connect with a lot of other bloggers, so I can point you in the right direction, or conduct outreach for you.
Social Networking Monetization Ideas - Need help monetizing your social network. Read my post about 5 ways to monetize a social network and let’s talk.
User Experience Reports and Website Reviews - I’ve tested many, many social networks and can help you discover what’s working/not working on your site.
Facebook Ad Campaign Creation - If you have the right product Facebook can still be a cheap way to get the word out. I’ve run campaigns with CTR ranging from .06-.15, which is much higher than the .04 average CTR (according to one report in March 2007)
Wordpress Setup and Customization - Just getting started with blogging and not sure what platform to use, how to use it, or how to configure it so that your blog will be optimized for search engines? Wordpress is my choice for blogging and I can help you get started with the basics, or more complicated things, such as setting up feeds to pull products off eBay or embedding YouTube videos in posts.
