2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.
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Video Interviews from Social Fresh Tampa
Posted on February 10th, 2010
On Monday, I attended Social Fresh Tampa, a social media conference that brought marketers together to discuss the business applications of social media. The conference itself was awesome, but just getting to chat with some really smart folks between sessions and at night was probably even more valuable.
If you’d like to see my notes from each panel, you can see them here. While the event and speakers focused on more than just sports, I did get some interesting sports insights. For example, I learned that MLB teams don’t have full control over their Facebook pages. The league can post things they want, which may or may not fit with what the team has in mind for its fans on Facebook. This isn’t good…teams need to have full control over their social media strategy and outreach. There has to be a balance between engagement and promotion. Teams know their fans best, so they should control this.
Enough about that. I want to share a few video interviews that I did at Social Fresh. I asked 4 guys – Marc Meyer (Director of Search and Social at Digital Response Marketing Group), Chris Barger (Director of Social Media at GM), Jeremy Hilton (VP of Media and Technology at Mindcomet) and Chris Moody (Social Media Marketing Manager at Bandwidth) – to share their thoughts about the future of online metrics and measurement.
Check out the videos below to see what they think:
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