NYC Sports Marketing 2.0 Summit Notes

I had a great time at the Sports Marketing 2.0 Summit in New York last week meeting new people and discussing new ideas. We had some great discussions on how the internet, social media and new technologies are affecting sports, and how to take advantage of some of these things. Panel topics included measuring sports fans online, engagement, widgets and social networking/user generated content.

One main theme of the day was access–giving fans exclusive content and making them feel like they’re getting something unique/special. Some sponsors/teams are already doing a good job of this, but others should think about this more. I took a decent amount of notes so I won’t make you read through all of them. But I do want to share some key points on widgets that I made note of.

Widgets can be a powerful way to reach people and spread content, though I think the majority of people still don’t know what one is, so it’s not easy to create a widget that spreads easily. People are lazy, and as content creators, we should think about ways to go to them, instead of asking them to come to us. The NBA has over 700 widgets (player stats, pictures, videos, etc) and monetizes by selling ads/sponsorship across units. The Washington Wizards Playoff widget was successful in generating ticket revenue last year.

Widget best practices
1) content needs to be exclusive
2) Individuality- let people take what they want and customize it

Thanks to Pat Coyle for organizing this conference. You can see some pictures from the event in the widget below.

Find more photos like this on Sports Marketing 2.0

  • http://www.brandthunder.com Kevin Dwinnell

    If you’re looking to break out of the web page of the team and connect with the fan base, there are three technologies to consider: Widgets, Toolbars and Browser Themes.

    * Widgets capture the long tail, but you’re still only in the webpage.
    * Toolbars offer more persistence but limited branding.
    * Browser themes create an immersive branding experience and integrate site content and functionality but are dependent on the Firefox browser but stays with your fan regardless of the webpage you’re on.

    Yes, I’m biased toward the third bullet, but it’s what we do.

  • http://www.showoffsports.com HonoluluHoo

    would the toolbars be overdone at this point? There seems to be a plethora (yep, plethora!) of custom toolbars out there. I was considering it though…not overkill though? even if I’m a late bloomer site? http://www.showoffsports.com
    aloha, HH

  • http://www.brandthunder.com Kevin Dwinnell

    From my perspective, you should. Is your toolbar penetration going to be high? Not likely. But your connection to those who have downloaded it is immeasurable.

    Conduit.com offers a free, easy wizard to create your toolbar – literally minutes to complete.

    Widgets can be made for free with available APIs, but you need more technical knowledge to implement.

    Browser themes can also be made for free through Firefox’s tools while BrandThunder.com builds professional ones for brand marketers.

  • http://www.showoffsports.com HonoluluHoo

    sweet info, man. mahalo! HH @ http://www.showoffsports.com

  • http://www.showoffsports.com HonoluluHoo

    checked it out. really strong. thanks again. Where do the widget API’s need to be handled? Would you happen to know another site with good info? HH @ http://www.showoffsports.com