The number 10 is many things.
- Number of fingers most people have
- The number of heads Ravana has in Ramayana (yes, you can only see 9 heads in the picture, but this doesn't matter)
You're probably wondering where I'm going with all this "10 stuff." This is the 10th edition of the Sports Business Carnival (if you're new here, this carnival is a bi-weekly roundup of articles from the best sports business bloggers out there). Check out the links below for some great reads.
Kenji Summers at Sports Agent Blog writes that entertainment guru Jay-Z will start a new advertising agency with long-time friend Steve Stoute. Translation Advertising will help connect brands with multicultural audience, which represents about $2 trillion in buying power, according to the article.
At Biz of Basketball, Maury Brown has an interview with Celtics President Rich Gotham, who discusses the the pressure to have a good team in Boston, finding a presenting sponsor and future plans to focus on content and programming. Very interesting article.
CNBC's Darren Rovell writes that NASCAR needs Dale Jr. to win--for the sake of its TV ratings and sponsors such as adidas and Amp energy drink.
At MMA Payout, Adam Swift presents "Cuban's HDNet Fights Enters the UFC-Couture War." For those of you who don't know the background, Randy Couture (UFC heavyweight champion) doesn't want to fight with UFC anymore. UFC says he is still under contract and doesn't want him to fight elsewhere. HDNet Fights wants the court to decide when Couture's contract expires, so they can potentially plan to set up what could be one of the biggest fights in MMA history - Couture vs. Fedor Emelianenko.
Lastly, I put together a few notes/thoughts from the Sports Marketing 2.0 Summit.
That's all for the 10th edition of the carnival. Thanks for participating.