2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.
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Wacky Promotion Ideas
I apologize for the light posting recently. I’ve been traveling for work and am going down to Atlanta tomorrow for the Georgia Tech-UNC football game. While on the plane today, I was inspired by reading Fun is Good and I started brainstorming some crazy, off-the wall promotion ideas that sports teams could try. Here’s the best of the worst:
Barry Bonds Honesty Day - Inspired by Barry’s repeated denials of knowingly using PEDs, fans can talk/write about a time they got caught for something and kept denying it, even when all evidence pointed the opposite way. The best denial wins free seat upgrades and a lie-detector test in between innings to see if he/she was really telling the truth or not.
Scott Boras Exaggeration Day – The man obviously way over-valued A-Rod and exaggerated his worth. On this special night, select fans give interviews about their wife/husband and the best exaggerator wins…
Rain Dance Night – We had a big drought in the Southeast this summer. While this was a serious issue and water restrictions had to be put in place, why not add a little humor to the situation and stage rain dance contests in between innings. The winner gets a year’s supply of bottled water from whoever the water/beverage sponsor is.
That’s all for now. Trust me when I say the rest of my ideas should never see the light of day. Peanut Butter and Jelly Night anyone??



September 26th, 2008 at 2:45 pm
I like the idea of a Barry Bonds Honesty Day, I mean seriously if we have a talk like a pirate day way can’t we have a Barry Bonds Honesty Day?