The media has already been Beckham-crazed for awhile now, and with David Beckham's arrival in the US tomorrow, things are only going to heat up. The questions and theories which have already been discussed to near-exhaustion, will continue to bombard us. Will he transform US interest in soccer and in the MLS? Will he be a good player in the MLS? Will his arrival spark other acquisitions of star players? Will people actually care? The list goes on and on and on.
However you look at it, Beckham's arrival is an exciting time for soccer in America, and there's no question that the MLS loves all the publicity it's been getting as a result of this. See below for links to some recent news stories regarding the Beckham hype.
Will Brand Beckham Break America? - BBC News
Beckham Arrives to Find a Sport Thriving in Its Own Way - The New York Times
Galaxy Talk Down Beckham Arrival - Sporting Life
Pele Says Beckham Must Win - New York Post
Can Beckham Bend His Charisma to Fit the US? - Associated Press (via Boston Herald)
The Debriefing: David Beckham is Going to Change...Probably Nothing - AOL Sports
Becks' Lucrative MLS Move Sparks High US Hopes - ESPNsoccernet