P & G’s social networking
P & G, the world’s largest advertiser with an annual ad budget of $6.7 million, is launching 2 websites aimed at creating online communities for data mining and market research…essentially online focus groups on a mass-scale.
One site will be tied to the People’s Choice Awards and the other site, Capessa, will be a community for women to discuss subjects such as parenting and weight loss.
It’s about time someone realized the potential to tap into what people like/dislike through social networks. It remains to be seen whether or not the sites will be popular like Google/Nike’s Joga.com or will tank like Wal-Mart’s social network for teenagers.
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