2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.
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P & G’s social networking
Posted on January 8th, 2007
P & G, the world’s largest advertiser with an annual ad budget of $6.7 million, is launching 2 websites aimed at creating online communities for data mining and market research…essentially online focus groups on a mass-scale.
One site will be tied to the People’s Choice Awards and the other site, Capessa, will be a community for women to discuss subjects such as parenting and weight loss.
It’s about time someone realized the potential to tap into what people like/dislike through social networks. It remains to be seen whether or not the sites will be popular like Google/Nike’s Joga.com or will tank like Wal-Mart’s social network for teenagers.
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