Tag Archives : ufc

Anheuser-Busch, CBS Bring Legitimacy to MMA

Anheuser-Busch, CBS Bring Legitimacy to MMA

This was a HUGE week for MMA. The UFC gained a blue-chip corporate sponsor in Anheuser-Busch, making Bud Light the league’s exclusive beer sponsor for 3 years. ProElite and CBS announced a multi-year partnership to put EliteXC events on broadcast TV (though it reportedly was a time buy and not a rights-fee based deal), a huge breakthrough for the sport. Both of these developments signify that [...]
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