I put together this quick video to roughly outline how sites are engaging and attracting fans. The first two points are pretty basic, but it’s important not to overlook them—a site that looks awesome will still fail to become popular if it is not easy to use and has the basic features that people are looking for in a social network.

As for the specific examples about what sites are doing to engage fans…you’ll have to watch the video

In the future I’ll do a better job with these video posts, so it doesn’t sound like I’m rambling so much. And I’ll try to keep them focused to just one thing/idea to keep them short and sweet. Also there’s a bit of lag in the video…thanks YouTube…