• 9+1
• Number of fingers most people have
• The number of heads Ravana has in Ramayana (yes, you can only see 9 heads in the picture, but this doesn’t matter)

You’re probably wondering where I’m going with all this “10 stuff.” This is the 10th edition of the Sports Business Carnival (if you’re new here, this carnival is a bi-weekly roundup of articles from the best sports business bloggers out there). Check out the links below for some great reads.

Kenji Summers at Sports Agent Blog writes that entertainment guru Jay-Z will start a new advertising agency with long-time friend Steve Stoute. Translation Advertising will help connect brands with multicultural audience, which represents about $2 trillion in buying power, according to the article.

At Biz of Basketball, Maury Brown has an interview with Celtics President Rich Gotham, who discusses the the pressure to have a good team in Boston, finding a presenting sponsor and future plans to focus on content and programming. Very interesting article.

We’ve heard a lot (ok, more than just a lot) about the Roger Clemens saga recently. At The Word on Employment Law, John Phillips offers his take on the situation in a post titled, “Rocket Man.”

CNBC’s Darren Rovell writes that NASCAR needs Dale Jr. to win–for the sake of its TV ratings and sponsors such as adidas and Amp energy drink.

At MMA Payout, Adam Swift presents “Cuban’s HDNet Fights Enters the UFC-Couture War.” For those of you who don’t know the background, Randy Couture (UFC heavyweight champion) doesn’t want to fight with UFC anymore. UFC says he is still under contract and doesn’t want him to fight elsewhere. HDNet Fights wants the court to decide when Couture’s contract expires, so they can potentially plan to set up what could be one of the biggest fights in MMA history – Couture vs. Fedor Emelianenko.

Emmett Jones at Sports Business Digest writes about the NBA’s potential expansion into Europe.

Lastly, I put together a few notes/thoughts from the Sports Marketing 2.0 Summit.

That’s all for the 10th edition of the carnival. Thanks for participating.

If you enjoyed this post, you may want to subscribe to my RSS feed or get email updates so you don’t miss anything.

The most recent carnival was unique in that it was hosted by Emmett Jones over at Sports Business Digest. I’ve always encouraged participation (though haven’t always done my best about reaching out to everyone), so if you’d like to host one of the carnivals, let me know.

So in the spirit of the 10th edition of the Sports Business Carnival (and because it’s Friday), why not submit an article and start participating? You can submit to me directly (use the contact form and paste in your link) or at our official blog carnival page.

Have a great weekend.