Take A Peck » responsibility http://www.jasonfpeck.com Sports Business, Social Networking and More Fri, 25 Jun 2010 12:54:10 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Who Should Be Responsible for a Brand’s Social Media Outreach? http://www.jasonfpeck.com/2008/05/22/who-should-be-responsible-for-a-brands-social-media-outreach/ http://www.jasonfpeck.com/2008/05/22/who-should-be-responsible-for-a-brands-social-media-outreach/#comments Thu, 22 May 2008 18:38:01 +0000 Jason http://www.jasonfpeck.com/2008/05/22/who-should-be-responsible-for-a-brands-social-media-outreach/ As social media continues to be a larger and more important part of a company’s marketing strategy, one thing that is a challenge for big brands is how to decide who is responsible for this stuff? Is it the PR department or agency’s job to blog, reach out to other bloggers, manage the company’s online reputation, participate in the dialogue, etc? Or is it someone else’s job?

Please Take A Peck at this survey and let me know what you think.

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