2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.
It is my pleasure to present the ebook, Sports and [...]
Posts Tagged ‘outreach’
Who Should Be Responsible for a Brand’s Social Media Outreach?
Posted on May 22nd, 2008
As social media continues to be a larger and more important part of a company’s marketing strategy, one thing that is a challenge for big brands is how to decide who is responsible for this stuff? Is it the PR department or agency’s job to blog, reach out to other bloggers, manage the company’s online reputation, participate in the dialogue, etc? Or is it someone else’s job?
Please Take A Peck at this survey and let me know what you think.
Posted in Social Media
