Take A Peck » mma http://www.jasonfpeck.com Sports Business, Social Networking and More Fri, 25 Jun 2010 12:54:10 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Anheuser-Busch, CBS Bring Legitimacy to MMA http://www.jasonfpeck.com/2008/03/02/anheuser-busch-cbs-bring-legitimacy-to-mma/ http://www.jasonfpeck.com/2008/03/02/anheuser-busch-cbs-bring-legitimacy-to-mma/#comments Sun, 02 Mar 2008 15:18:16 +0000 Jason http://www.jasonfpeck.com/2008/03/02/anheuser-busch-cbs-bring-legitimacy-to-mma/ This was a HUGE week for MMA. The UFC gained a blue-chip corporate sponsor in Anheuser-Busch, making Bud Light the league’s exclusive beer sponsor for 3 years. ProElite and CBS announced a multi-year partnership to put EliteXC events on broadcast TV (though it reportedly was a time buy and not a rights-fee based deal), a huge breakthrough for the sport.

Both of these developments signify that marketers are starting to see MMA as a legitimate sport and platform for promotion. I think we’ll definitely see more networks and sponsors get involved in the next year or so.

You can read more about the UFC-Bud Light deal here and the ProElite-CBS deal here.

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