2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.
It is my pleasure to present the ebook, Sports and [...]
Posts Tagged ‘cbs’
Anheuser-Busch, CBS Bring Legitimacy to MMA
Posted on March 2nd, 2008
This was a HUGE week for MMA. The UFC gained a blue-chip corporate sponsor in Anheuser-Busch, making Bud Light the league’s exclusive beer sponsor for 3 years. ProElite and CBS announced a multi-year partnership to put EliteXC events on broadcast TV (though it reportedly was a time buy and not a rights-fee based deal), a huge breakthrough for the sport.
Both of these developments signify that marketers are starting to see MMA as a legitimate sport and platform for promotion. I think we’ll definitely see more networks and sponsors get involved in the next year or so.
You can read more about the UFC-Bud Light deal here and the ProElite-CBS deal here.
