Posted by Jason on June 25, 2010 ·
On Wednesday at APCO Worldwide’s DC office, Social Media Club DC brought together a fantastic group of people who discussed sports and social media for its June event.
The panelists were:
Sarah Braesch (moderator), Draft Day Suit, BlogHer, and Women Talk Sports Advisory Board Member (@goonsquadsarah / @draftdaysuit)
Mike Schaffer, Social Media Manager at Io Studio, founder of #sportsprchat [...]
Posted by Jason on June 18, 2010 ·
I had a great time yesterday at the 140 conference in Washington, DC. Check out the video to see some smart guys giving their perspective on sports teams and social media. These guys actually do social media/digital marketing for some of the area’s pro teams – Washington Wizards, Capitals and DC United.
The video features Andrew Rosen (Washington Wizards), Mark McClure (DC United), Sean [...]
Posted by Jason on March 17, 2009 ·
So you might be thinking: “What exactly does Tony Robbins have to do with sponsorship, and why did he speak at IEG’s conference?”
Though I’ve seen a number of Tony Robbins videos online and think he’s a great guy, I was wondering the same thing before I heard him speak last Monday.
For four hours, Tony had everyone listening, engaged, and, at times, on their feet and dancing [...]
Posted by Jason on February 16, 2009 ·
Leading up to and during the NBA All-Star Game last night, there were some great videos and initiatives created by the league and brands like adidas to insert themselves in the conversation online and engage fans. Here are some things I noticed.
Facebook/All-Star Game Live Streaming
Facebook, TNT and the NBA teamed up to live stream the NBA All-Star Game online and pull in fan conversations in the [...]
Posted by Jason on February 11, 2009 ·
What’s up everyone? Yesterday I stumbled upon an article about participation marketing by Alan Rosenpan. As you know, I’m big on social media and how brands can utilize it to connect with their customers and fans. Social media was built for participation. Brands and individuals have to actively participate in order to successfully engage people on whatever communities/websites they’ve [...]