Today is the second in a series of posts (a new post each day) with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see yesterday’s post (why fans should care) here. Even if you already know why this is important, I hope you enjoy getting a variety of perspectives on this subject. If you [...]

Social Media and Sports – Why should we care? Social media–the tools, content and platforms that enable better and more efficient communication and collaboration–is changing the way businesses operate and communicate. It’s having a profound impact in the world of sports, and I’ve especially enjoyed following how this is playing out. I thought it’d be fun to ask some [...]

On Wednesday at APCO Worldwide’s DC office, Social Media Club DC brought together a fantastic group of people who discussed sports and social media for its June event. The panelists were: Sarah Braesch (moderator), Draft Day Suit, BlogHer, and Women Talk Sports Advisory Board Member (@goonsquadsarah / @draftdaysuit) Mike Schaffer, Social Media Manager at Io Studio, founder of #sportsprchat [...]

I had a great time yesterday at the 140 conference in Washington, DC. Check out the video to see some smart guys giving their perspective on sports teams and social media. These guys actually do social media/digital marketing for some of the area’s pro teams – Washington Wizards, Capitals and DC United. The video features Andrew Rosen (Washington Wizards), Mark McClure (DC United), Sean [...]

Social media is having a huge impact on all aspects of business- marketing, customer service, product management, and employee hiring to name a few. As I’ve been saying for the past few years, sports and social media are a perfect match. Why? People are passionate about sports, and social media enables them to express their passion for sports and connect with others who share their passion. Over [...]

I found two excellent examples of how companies are using Twitter for specific initiatives to add value to sports fans’ experiences of events. I wanted to share them with you and would love to hear what you think. Sony Ericcson Twitter Cup The Sony Ericcson Twitter Cup is a really interesting mashup of Twitter and the World Cup. It’s a well-known fact that sports fans like to show pride [...]