It’s been awhile since I’ve written about any sports events, but I wanted to share this one on behalf of my friend Darren Heitner. On January 29 sports agents, litigators, salary cap analyst and sports law students will meet at the University of Florida Levin College of Law for the 2010 UF Sports Law Symposium. The 2010 UF Sports Law Symposium, “Discussion: Bargaining Collectively,” [...]

2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps. It is my pleasure to present the ebook, Sports and Social Media Predictions 2010, which features 16 smart people and thought-leaders [...]

I had a great time at York College and was thrilled to have the opportunity to speak on a panel in front of about 250 sports management and business students last night as part of their first ever professional panel and charity event. Thanks to Erik Eitel for inviting me to speak (and picking me up from DC) and thanks to Madeiline Ludt for driving me to the BWI airport this morning.They both helped [...]

We’ve seen that there is a whole lot more to social media than just media or marketing. Social media tools and the tenets of listening, audience participation, user-generated content, real-time news and updates, sharing and voting are revolutionizing the way companies do business. Done properly and with a purpose, social media has the ability to transform the way companies look at: Market research Product [...]

It all started with a simple tweet that I posted last night: Do you think the term “sponsorships” is outdated and everything should be called partnerships? just an idea I’ve been thinking about… It was really just an idea I’ve briefly thought about on occasion. A lot of times the terms “sponsorships” and “partnerships” are thrown around and used [...]

In case you missed it, yesterday TruMedia Networks launched TruFan, a social media platform for local sports fan communities. The platform will power fan communities in 122 markets and you can check out SawxHeads or CeltsHeads for sample communities that live on the TruFan platform. The platform includes standard community features such as profiles, blogs, pictures, and videos, as well as a ticket [...]