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Here you'll find some of my ideas on sports, sponsorship, social media and marketing. Let me know if I can ever help you with anything.
Posted on December 14th, 2009

2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.
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Sports Business Carnival Number 7

Posted on January 7th, 2008

After a nice break for the holidays the Sports Business Carnival is back. Check out the links below to see what’s been going on.

Emmett Jones presents “The NFL Shoots, Scores with Winter Classic” at Sports Business Digest.

At Sports Agent Blog, James Alexander Taylor presents, “Sponsorship – A Necessary Evil?

Adam Swift presents “UFC 79 Review: The Iceman Cometh Again” at Payout: The Business of MMA.

At Sports Marketing and PR Roundup, Joe Favorito presents “Playing Politics…SI Scores with Obama

Marc Isenberg presents “Money Players Top 10 Biggest Sports Losers in 2007.”

Mark presents “College Basketball’s Most Valuable School – It’s a Tobacco Thing” at SportsBiz – The Business of Sports Illuminated. My Tarheels are #1 (worth $26 million last year) according to Forbes list.

CNBC’s Darren Rovell says, “Let Tebow and Other Collegians Profit from Jersey Sales.”

Pat Coyle presents “Sports Marketing 2.0 – A Digital Ecosystem.” Pat also recently started the Sports Marketing 2.0 community, a digital think-tank and for sports marketers in the Web 2.0 world.” Check it out, and if you do, make sure to add me as your friend.

Lastly, I took a look at Super Bowl ticket prices on some secondary ticketing websites. Individual tickets range from $2,680 to over $16,000 ($31k for a spot in a sideline suite). Ridonculous!That’s all for this edition.

If you’d like to submit an article for our next edition (January 21) shoot me an email at jolpid (at) gmail dot com.

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Sports Business Carnival Number 6

Posted on December 17th, 2007

Christmas Carnival

Happy Holidays and Merry Christmakwanzika! It’s time for the 6th edition of the Sports Business Carnival. Here’s what’s been going on in the world of sports business (or at least what we’ve been blogging about).

Toby Boyce presents, “What the Mitchell Report Teaches Us…” at Sadie’s Take. While it was obviously wrong for players to take PEDs and for baseball to look the other way, Toby compares the situation to the real estate boom, and how everyone tried to take advantage of it, often using questionable tactics.

Adam Swift from MMA Payout, discusses the two promotional models employed in MMA today: Exclusivity (UFC) vs. co-promotion (used by pretty much every other group/entity). The potential Couture-Fedor fight could potentially turn the UFC’s model upside down (Couture is under contract with UFC but wants to fight Fedor, who is with M-1). If the UFC doesn’t work out a deal with M-1 and the fight happens without the UFC, this could definitely have some interesting implications.

At Sports Agent Blog, Jason Wulterkens discusses the two college coaches who received new contracts and major cash recently: Minnesota’s Tubby Smith and Arkansas’s Bobby Petrino. The post highlights some incentives and this provides a very interesting look into what makes up a the contract of a college coach (Tubby Smith in particular).

Sports Media Watch provides us with a reason not to place Google ads on your site—you can’t fully control them. In an article on CNN about steroids, visitors were shown ads for steroid-related websites, since Adwords tries to match ads to content to display results. Nice job, CNN. (note to self-reexamine how my site is using Google Adwords…)

Regardless of what you may think about Roger Clemens being named in the Mitchell Report, Brian Berger of Sports Business Radio presents us with a story about something that can’t be argued: Clemens has made a ton of money in his career. Depending on how everything plays out, Berger says Clemens may have traded a spot in the Hall of Fame for all his millions.

CNBC’s Darren Rovell gives us an interview with MLB President and COO Bob DuPoy, who answers questions about the Mitchell Report and how baseball will move forward.

Joe Favorito of Sports Marketing and PR Roundup gives us his thoughts on the media’s coverage of the Mitchell Report, as well as some lessons and best practices that we can see from a PR standpoint.

There’s a great quote on Money Players by Baron Davis, who talks about how he’s learned about how to deal with the pressures of being an affluent athlete and still trying to keep it real with people in his community. While it’s probably easier said than done, more athletes should try to surround themselves with people who challenge their way of thinking, rather than “friends” who just want to party and have fun.

I recently released a list of 50 sports social networking websites. Check them out and let me know what you think about niche sites. What do you think their long-term viability is? Also, let me know if I’ve missed any.

The Sports Business Carnival will take a break for the holidays and see you back here on January 7th for the next edition. Stay tuned for an announcement about how you can submit an article and be a part of the round-up.

Call for Submissions

Posted on December 12th, 2007

This post will be short and sweet…or just short. I wanted to remind everyone that the 6th edition of the Sports Business Carnival will be published here on Monday, December 17. The deadline for submissions is Sunday at 5pm EST. If you’d like to be featured, you can send your article directly to me (jolpid(at)gmaildotcom) or submit through our official blog carnival page.

Let’s make this a good one.

If you’re new here, the Sports Business Carnival is a collection of articles from some of the web’s brilliant sports business bloggers that is published every two weeks.

Sports Business Carnival Number 5

Posted on December 2nd, 2007

carnival picture

Ladies and Gentleman. Boys and Girls. Amateurs and Professionals. It’s time for the resurrection of the Sports Business Carnival after a brief hiatus. Here’s what’s shakin’ for the 5th edition:

Joe Favorito of Sports Marketing and PR Roundup presents “Dealing with Tragedy and Putting Things in Perspective…Sean Taylor, Joe Kennedy and Nick Saban.” This is a great list principles to work off of when dealing with a crisis.

On Payout: The Business of MMA, Adam Smith presents “Prime Time: Details on MMA’s Looming Network TV Deput and What it Says About the State of the Industry.” NBC and CBS have reportedly been in talks with the UFC to air some fights, and this article goes into more details about this and some of the challenges UFC may face in 2008.

With A-Rod going around his agent, Scott Boras, to negotiate his contract with the Yankees, many people have wondered what happened. A few people have even gone so far as to suggest that all agents are money-grubbers and are unnecessary in today’s world. Darren Heitner from Sports Agent Blog still believes many athletes should have full-time agents and discusses his thoughts for going/not going to an hourly fee system.

Brian Berger of Sports Business Radio gives his thoughts on a tough week for the NFL. From the Sean Taylor shooting, to the abysmal conditions at Heinz field for the Steelers-Dolphins game to the NFL Network’s struggles with reaching a deal with cable companies, Berger gives us his thoughts, which are always interesting and insightful.

Brent Hunsberger of Playbooks and Profits gives us the scoop on Nike’s efforts around the Davis Cup. Interestingly, while Nike’s first paid athlete endorser was a tennis player (Ilie Nastase), tennis shoes now make up only 2% of the sports shoe market, according to one source.

At Biz of Baseball, Maury Brown sheds some light on Chicago Cubs ticket prices, and how they will increase for all types of tickets for 2008.

NFL team websites: they reach more fans than NFL stadiums and people spend a lot of time on them. Pat Coyle of Sports Marketing 2.0 makes his case for why NFL media buys should include team websites.

Paul Sen of Sports Media Watch says the NBA will begin miking players and coaches during nationally televised games. Coaches will also now be interviewed during live games. I’m interested, but will other coaches be…

With ticket scalping being legalized in Missourri, Phil Miller from The Sports Economist discusses some thoughts around legalized scalping and how scalping actually ensures that people who value the tickets the most have access to them.

Emmett Jones of Sports Business Digest presents some reasons given for not changing the current BCS format and his thoughts about them in “The BCS (Bowl Championship Series or Big Cash, Son!)”

Last but not least, Sarah Talalay of The Business of Sports, gives us some details about the Tampa Bay Devil Rays’ plan for a new ballpark.

If you enjoyed this post, you may want to subscribe to my RSS feed or get email updates so you don’t miss anything.

Sports Business Carnival Number 4

Posted on November 5th, 2007

Good morning ladies and gents. I hope you had a good weekend. It’s time for the 4th edition of the Sports Business Carnival. This week’s edition has some great articles, so I want to thank everyone who submitted. The next edition will be published November 19, and you can submit an article here.

Here’s what’s in the bag for the 4th edition:

Emmett Jones from Sports Business Digest discusses how the battle between cable companies and nets such as ESPNU and NFL Network is hurting fans. So, who’s right? Get over there to weigh in.

The Colorado Rockies plan to sell World Series tickets only online failed. Steven Silvers presents his take on the crisis and how companies can learn from this and remember some basic crisis management principles.

Darren Heitner from Sports Agent Blog presents, “Is Age An Important Factor In Determining Success?” He says experience, not age, is what really matters, and I have to agree with him.

Mark at SportsBiz writes that the shareholders at Cablevision have rejected the Dolans offer to take the company private. However, Mark says that shareholders “may have shot themselves in the foot in an effort to get back at the Dolans” as MSG’s current shares are selling at a price that is well below the offer that the Dolans made.

Charles H. Green presents his take on the Joe Torre-New York Yankees situation and what this can teach the business world. Charles says, “Really great performance doesn’t come from the extrinsic motivation of rewards—it comes from intrinsic motivation,” and this is true in the business world and in the sports world.

At Sports Marketing 2.0, Pat Coyle says that companies should look for the right mix of reach and passion when deciding on a sponsorship. Coyle asks the question, “If you had $1 million to spend on a sponsorship program, what would you spend it on?” and says that NFL team websites may be a good answer in that they can provide a good deal of reach and passion.

CNBC’s Darren Rovell discusses the ongoing battle between Gatorade and Enlyten, a new company that makes dissolvable “SportStrips,” which aid in electrolye replacement. Gatorade has the electrolyte replacement category through their NFL league deal, and seems to have bullied the Buffalo Bills into stopping a deal with Enlyten. Enlyten has filed a lawsuit seeking punitive and compensatory damages and an injunction that will prevent Gatorade from interfering with Enlyten’s business agreements.

Brian Goff from The Sports Economist presents “The NBA: Where Hardly Any Game Matters.” He analyzed how many playoff games actually mattered (the game was one where a team could win or lose the series) and found that only 30% of NBA playoff games fit this criteria. Brian wonders if the NBA should adopt a lose-and-you’re-out format, similar to the NCAA, to keep things more exciting. What do you think?

Brian Berger from Sports Business Radio discusses Clay Bennett’s official announcement that he intends to move the Seattle Sonics to Oklahoma City. However, there are still a few hurdles Bennett must clear before the move will happen.

Lastly, I attempt to answer the question, “Should Your Agency Blog?” Blogging is a great way to foster dialogue and spread ideas. But while there are benefits to corporate blogging (especially for sports agencies), there are a few things agencies should be aware of before they jump into the world of blogging.

That wraps up the 4th edition of the Sports Business Carnival. Thanks again to everyone who submitted an article. On another note, Surfspot, an online surfing community which was one of the sports social networks I recently mentioned, is now online. Go check it out.

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Call for Submissions

Posted on October 31st, 2007

 Sports Business Carnival

Happy Halloween!

The 4th edition of the Sports Business Carnival will be published Monday, November 5th. If you’d like me to include one of your articles, please submit a link here, or by contacting me directly.

Thanks!