Sponsor Pitch, which launched in closed beta in early December, aims to connect sponsors, properties and agencies to improve the sponsorship discovery/pitch process for all parties. I first heard about the company from founder Kris Mathis on Sports Marketing 2.0 about a month ago, so I requested an invite to see what it was all about. According to the Sponsor Pitch blog, they recently had their 1,000th [...]

I had a great time at the Sports Marketing 2.0 Summit in New York last week meeting new people and discussing new ideas. We had some great discussions on how the internet, social media and new technologies are affecting sports, and how to take advantage of some of these things. Panel topics included measuring sports fans online, engagement, widgets and social networking/user generated content. One [...]

What’s going on everyone! Tomorrow I’ll be in New York for the Sports Marketing 2.0 Summit at the Sports Museum of America. I’ll be attending on behalf of PrepChamps, who I recently took a job with as marketing manager after doing some social media consulting for them the past few months. PrepChamps was founded on a mission to help all high school student athletes get recognized for [...]

According to a recent report by eMarketer, total revenues for US sports sites will reach $2.96 billion in 2012, up from $1.49 billion in 2007. eMarketer also predicts that ad revenues for these sites will go from $819 million in 2007 to $1.95 billion in 2012, an increase of 24%. Bottom line: sports websites will continue to grow and there is an opportunity for teams, leagues, sponsors and brands [...]

I apologize for the lack of activity here lately. I’ve been pretty busy with client work and I recently got involved with a startup web business (Scavenja) with 7 other people. Scavenja is a photo-based scavenger hunt that connects offline and online activities and integrates sponsors in a variety of ways, providing a unique and memorable brand experience for players. We started the company last [...]

I recently enjoyed reading Jeremiah Owyang’s post about the five questions companies ask about social media. This inspired me to put my own spin on this and apply it to the world of sports. While Jeremiah discussed the questions from his experience about what companies actually ask him, I decided to write the questions that I think teams should be asking about social media. What is Social Media? Common [...]