I apologize for the lack of updates recently – I took on a new job a few weeks ago as social media manager for eWayDirect, which offers multiple marketing services  on a single platform built around a robust reporting structure. The job is definitely a challenge as I’ll be helping them 1) build their branded community platform 2)work with clients on how they can use it and 3) help build [...]

The Challenge: Teams and properties often include a lot of different assets in packages for sponsors. Signage, radio and TV spots, other media, experiences, tickets and more and the impressions, ratings and other metrics can be difficult to keep track of. When sponsors ask for results at the end of a season or after an event, you need to be able to tell them exactly what they got and what the results [...]

The 2009 IEG Sponsorship Conference in Chicago has come and gone. I had an AMAZING time meeting new people, hearing new ideas and learning. I still have a ton of following up to do and I ran out of business cards while I was there, so I apologize if I ran into anyone on Wednesday when I didn’t have any cards left. People such as life coach Tony Robbins, Peter Diamandis (XPrize Foundation) and [...]

I’m looking forward to IEG’s Sponsorship Conference next week, hearing some great speakers, learning and meeting new people. You can see more about the conference at IEG’s website, if you’re interested. You can also join their official group on LinkedIn. Speaking of LinkedIn, there will be a meetup for members of the Sponsorship Insights LinkedIn Group on Sunday, March 8 at [...]

There was a lot happening this week in the sports world, including drama over the Michael Phelps bong photo, discussions about which Super Bowl ads worked and which ones didn’t, National Signing Day and a potential Live Nation/Ticketmaster merger. Here are some interesting stories about these topics, in case you missed them earlier this week:

IEG’s Annual Sponsorship Conference will be held March 8-11 in Chicago. The theme/tagline this year is Singularity: Ideas So Big They Change Everything. Here’s the first few lines of the event description: “Just in time to keep the partnership bull raging, Singularity—sudden, unprecedented progress including breakthroughs in brain science, social media and digital data—alters [...]