Sponsorship | Take A Peck

Sports Social Media Predictions for 2011

Posted by Jason on December 24, 2010 · 0 Comment

2010 has been a great year for sports and social media. More and more athletes, teams and brands have started utilizing social media tools and platforms to engage fans. The question is no longer “why should we care?” but “how should we do this?” It is my pleasure to present the ebook, Sports and Social Media Predictions for 2011, which features 17 smart people and thought-leaders who have [...]

Filed in: Social Media, Sponsorship, Sports

How Social Media Platforms and Tools Can Benefit Properties and Sponsors

Posted by Jason on October 31, 2010 · 0 Comment

I had a great time last week in Calgary for the Western Sponsorship Congress, a fantastic event put on by Brent Barotees and his team at The Partnership Group. I spoke on how social media platforms can benefit properties and sponsors, and had a lot of fun listening to some of the other presenters, meeting some smart folks and hanging out in Calgary (the Flames-Oilers game was definitely a highlight). Here [...]

Filed in: Social Media, Sponsorship, Sports, Sports Business

DMA Conference, BlogWorld and Western Sponsorship Congress

Posted by Jason on September 29, 2010 · 0 Comment

I hope your September has been going well. It’s been a busy month here. I was in Atlanta for the UNC-LSU game, was up in Connecticut last week, and saw some great music from Colourslide and My Radio last weekend here in Arlington. October will be an even busier month. I’ll be at some great events next month and would love to meet up if you’re there or in the area. DMA 2010 Conference I’m [...]

Filed in: Social Media, Sponsorship

Panthers Purrsuit: Social Media, Sponsorship and Fun

Posted by Jason on September 16, 2010 · 2 Comments

Social media has created new opportunities for teams and sponsors to engage fans in meaningful ways. When I saw some tweets flying around about the Panthers Purrsuit, a quest/event that combines fan engagement, fun and social media I asked Mike Mahoney (Sponsorship Sales Executive with the Carolina Panthers) if they’d be willing to answer some questions about it. I’ve had the privilege [...]

Filed in: Social Media, Sponsorship

Sports and Social Media – Why Should Sponsors Care?

Posted by Jason on August 31, 2010 · 1 Comment

Today is the last post in a series with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see the first eight posts below: why should fans care? why should teams care? why should athletes care? why should agents care? why should coaches care? why should colleges care? why should [...]

Filed in: Social Media, Sponsorship

Sponsorships vs. Partnerships

Posted by Jason on July 16, 2009 · 13 Comments

It all started with a simple tweet that I posted last night: Do you think the term “sponsorships” is outdated and everything should be called partnerships? just an idea I’ve been thinking about… It was really just an idea I’ve briefly thought about on occasion. A lot of times the terms “sponsorships” and “partnerships” are thrown around and used [...]

Filed in: Marketing, Sponsorship, Sports Business