Social media is having a huge impact on all aspects of business- marketing, customer service, product management, and employee hiring to name a few. As I’ve been saying for the past few years, sports and social media are a perfect match. Why? People are passionate about sports, and social media enables them to express their passion for sports and connect with others who share their passion. Over [...]

Recently, I wrote about tactics for social media strikeouts, or things brands, teams and athletes should avoid doing. Now, let’s talk about some tactics for social media home runs, or what you should be doing if you want to be successful with your social media efforts. Understand your audience – As we know, people are out there on blogs, forums, and social networking sites talking about you. They’re [...]

Yesterday I was in New York for the 140 Conference, which brought together some amazing, smart people to talk the effects of the real-time web on people and businesses. Like some of the other conferences I’ve been to lately (such as Social Fresh), the content was stellar. But what I really enjoy about these types of conference is meeting new people and hanging out with other people I’ve [...]

I said it today on Twitter, but I’ll say it again. Social Media is not magic. You can’t assume it will work wonders for you. Being on Twitter will not automatically increase your sales. Starting a Facebook page is not a strategy. Just being involved is not enough; it’s about what you do with it and why you’re doing it. It takes commitment, creativity,  and strategery. And, [...]

On Monday, I attended Social Fresh Tampa, a social media conference that brought marketers together to discuss the business applications of social media. The conference itself was awesome, but just getting to chat with some really smart folks between sessions and at night was probably even more valuable. If you’d like to see my notes from each panel, you can see them here. While the event and [...]

I found two excellent examples of how companies are using Twitter for specific initiatives to add value to sports fans’ experiences of events. I wanted to share them with you and would love to hear what you think. Sony Ericcson Twitter Cup The Sony Ericcson Twitter Cup is a really interesting mashup of Twitter and the World Cup. It’s a well-known fact that sports fans like to show pride [...]