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Sports Business Resources

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Archive: Social Networking

Who Should Be Responsible for a Brand’s Social Media Outreach?

As social media continues to be a larger and more important part of a company’s marketing strategy, one thing that is a challenge for big brands is how to decide who is responsible for this stuff? Is it the PR department or agency’s job to blog, reach out to other bloggers, manage the company’s online reputation, participate in the dialogue, etc? Or is it someone else’s job?

Please Take A Peck at this survey and let me know what you think.

Stracka Golf Social Nework Review

Stracka logoStracka is a sports social network for golfers that describes itself as being “for people who love golf.” My friend Mike asked me if I’d heard about it (and I hadn’t) so I decided to check it out. I’ll walk you through the registration process and then offer some thoughts.

Registration

When you decide to register, you put in your email address, password, choose a profile picture and then tell them a little bit more about what you’re interested in (e.g., meeting other golfers, posting scores and photos, watching video fly-overs of courses, etc). Next you pick which home course/s you’d like featured on your profile. A list of courses nearby appeared automatically so I assume they’re using my IP address to figure out my location–pretty cool.

The last step is inviting your friends to the site (if you want). You can put in their email addresses and customize a message that will be sent to them. I didn’t like the fact that if you don’t want to invite friends you have to click “I don’t have any friends” in order to skip this step.

Your Profile

After registration you can choose to further customize your profile by letting people know what’s in your bag, when you can play, if you gamble, and give more details about yourself. You can also upload pictures and change your location by dragging your avatar to a different spot on Google Maps. Your default location is detected automatically.

Using the site

There are a variety of things you can do on Stracka. You can find other golfers, golf courses, see pictures, view member blogs and participate in forum discussions. The golf course directory has an interactive Google Map that looks confusing at first, because it has a 100s of golf courses in the US marked with pin-points. But when you zoom in, it’s pretty useful so you can see which golf courses are in your area, if you don’t know. One thing that was confusing about the golf course directory is for each state, Stracka lists the top 10 golf courses. It wasn’t clear who picked this top 10. Is it the site owners? Is it the users? Are courses paying to get in the top 10? It was nice that you can click on any golf course and get an overhead view of it through Google Maps.

A cool feature that Stracka offers is the ability to track your scores and handicap. You can select a course and put in your scores and advanced info like number of pars/birdies/bogies, greens in regulation and average driving distance. Then you can compare your statistics vs. an average PGA TOUR player or Tiger, Phi, Vijay, Trevor Immelman or Retief Goosen. You can also compare your stats with your friends who are on Stracka.

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No video??

The one major thing that is lacking on Stracka is video. Golf offers countless opportunities for video instruction, swing analysis, putting and chipping tips, etc., but there is nothing like this on Stracka. This is unfortunate as they are missing a huge opportunity to engage users with this content, from professionally-produced video, to user-generated content.

Another thing that annoyed me was I couldn’t find a link or way to log out of the site once I was logged in.

Key Statistics (as of May 16, 2008)

  • Compete.com - 9k uniques in April
  • Domain age - July 18, 2001
  • PR 4
  • Pages indexed in Google - 42,000
  • Alexa Rank - 145,492

That’s it for my review of Stracka. Do you have anything to add? Also, do you know of any other golf social networks?

Blog Carolinas Notes

On Friday I attended Blog Carolinas, an event for professionals who are interested how to use social media tools in ways that impact business. It was a great learning experience and I enjoyed meeting some new people, as well as others who I’d been following on Twitter. Unfortunately I didn’t get to meet everyone, but that’s how these events go.

I attended three different sessions:

  • Engaging the Customer
  • Citizen Journalists
  • Monitoring and Measurement

I especially enjoyed the first two of these sessions. Ginny Skalski (NBC 17) did a great job leading the “Citizen Journalists” panel and Cord Silverstein (Capstrat) and Jim Tobin (Ignite Social Media) presented some great info during the “Engaging the Customer” panel. Since I took the best notes during “Engaging the Customer” I wanted to share some of them with you.

Brands want to engage customers online but their main challenge is minimizing risk and protecting their brand.

Communication Trends

  • 1 in 5 adults comment online
  • 80% read online recommendations
  • 75% do research online before making a purchase decision
  • 1 out of every 30 comments in an employee discussing the company he/she works for

Case Study - Sun Microsystems

  • Every employee has a blog - now there are around 90,000 blog posts
  • Blogging policy: nothing is reviewed or looked at prior to publication
  • Results: Their site is now ranked #1 most popular in the world (according to Alexa) and they have a ton of valuable content

Sometimes a person will blog or post a video about your company. How do you decide when to jump in and respond?

  • Is the person/blogger an influencer?
  • Is the blog post/video generating additional conversations?
  • Does the person look approachable?
  • Would you respond if the issue/comment was said at a cocktail party?

What to tell small businesses about how to use social media:

  • Listen first and figure out what’s going on
  • Figure out what you’re trying to accomplish
  • Don’t get hung up on the tools - the message is what is important

That’s all for the highlights from my notes from the “Engaging the Consumer” session at Blog Carolinas. If anyone else out there has posted notes, let me know where they’re at. Also, if I missed any major points in these notes, please let me know.

Blog Carolinas

I’m at Blog Carolinas today, an event here in Raleigh, NC for people to get together and discuss how social media can help improve business practices and results. I’m excited about meeting some other area professionals and people who work in this space.

Click here for more information about Blog Carolinas.

I’m going to try to provide some updates on things throughout the day through my Twitter account. Follow me at http://twitter.com/JasonPeck

Men and Women Use Social Networks Differently

From eMarketer:

“A Rapleaf study of 30 million social network users worldwide found that women generally have more friends on social networks than men.”

80% of users interviewed had betweetn 0 and 100 friends on social networks. Women averaged 62 friends, while men averaged 57.

Among respondents with 100 to 1,000 friends (19% of the sample), women averaged 185 friends, while men averaged 172.

Rapleaf suggests that “women spend more time on social networks building and nurturing relationships, while men are more focused on acquiring relationships from a transactional point of view.”

I think I agree. This goes back to how men and women view friendship. Guys can go months without talking to friends (we don’t like long phone conversations) and then pick up right where we left off when we hang out. Girls seem to feel the need for more regular dialogue and keeping in touch with their friends, in order to consider them to be good friends. Then again, maybe these are just stereotypes…

From what I’ve noticed on Facebook, girls who are friends tend to post on each other’s walls and comment on pictures and videos much more often than guys do.  Twitter is a whole different story though; I’ll interact more with people there (and people who I don’t really know as well in “real life.”). I’m curious to know if this is similar or different to your own experiences with your friends on social networks.

Sports Fananza First Impression

So today I downloaded Jing, which is a free screencasting utility for Mac OSX. Check out the video for my unplanned thoughts on my first visit to Sports Fananza, another of the sports social networking sites that someone posted about in the comments of my post, 50 Sports Social Networking Websites.

Click here for the video. *It may take a minute or two to load…

NBC News loved our gameThat's Miss Evil to youThe Scavenja TeamScavenja Coders/DesignersJustis, Adam and part of BrianView from the lift at Snowmass
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