I apologize for the light posting recently. I’ve been traveling for work and am going down to Atlanta tomorrow for the Georgia Tech-UNC football game. While on the plane today, I was inspired by reading Fun is Good and I started brainstorming some crazy, off-the wall promotion ideas that sports teams could try. Here’s the best of the worst: Barry Bonds Honesty Day - Inspired by Barry’s [...]

The NBA’s NJ Nets have rolled out a new marketing campaign themed, “More Than A Game.” The campaign reportedly will play up the fact that being a Nets fan and going to games is not just about basketball–it’s about access and entertainment. According to Brandweek.com, the campaign will debut in New York, New Jersey and Connecticut and will replace the three-year old “Bring [...]

It’s good to see major brands getting involved in social community/user-generated content, especially when it fits in the context of their brand. Adidas, in keeping with the theme of its “Impossible is Nothing” campaign, has launched the “Start My Story” website, which allows people to create a story about how they overcame their greatest challenge. Visitors can choose [...]

Store locations. That’s the number one thing every major restaurant or retail chain should have featured on its website. It should be featured prominently and be the first thing I see. Normally, this isn’t something most people think about. It’s just a given. You go to Target’s website to find the nearest Target. You go to Taco Bell’s website at 11pm because you’re [...]

Check them out here. There are definitely some good ones I’ll be adding to my RSS reader.

I thought I’d share some great sports marketing blogs I read, and you should, too, if you want to stay on top of what’s happening in the sports business world. Feel free to share any other good ones I should add to my reading list. Sports Business News http://sportsbiznews.blogspot.com/ An extension of Sports Business News, featuring the comments and insights of SBN Publisher [...]