According to a recent report by eMarketer, total revenues for US sports sites will reach $2.96 billion in 2012, up from $1.49 billion in 2007. eMarketer also predicts that ad revenues for these sites will go from $819 million in 2007 to $1.95 billion in 2012, an increase of 24%. Bottom line: sports websites will continue to grow and there is an opportunity for teams, leagues, sponsors and brands [...]

I apologize for the lack of activity here lately. I’ve been pretty busy with client work and I recently got involved with a startup web business (Scavenja) with 7 other people. Scavenja is a photo-based scavenger hunt that connects offline and online activities and integrates sponsors in a variety of ways, providing a unique and memorable brand experience for players. We started the company last [...]

I read a book called Emotional Branding over two years ago. The book was basically about how brands should appeal to people’s senses and emotions in order to stand out and get people engaged. It’s a very interesting book, if you ever have a chance to read it. Flash forward to today when I was trying to come up with a post because it’s been too long since I last wrote on here. Somehow [...]

Even though social networking is such a hot topic right now, we’re still trying to figure out what the best way to monetize them is. So I wanted to explore some ways I’ve seen that social networks are being monetized. 1) Advertising supported - This is the main way social networks are trying to generate revenue. It’s good for the users as they get free access in exchange for seeing [...]

I’m going to go ahead and warn you that this post doesn’t really have a theme or singular focus. Forbes has a great piece on Nike that discusses its evolution from mass marketing and organizing the company by products (shoes, shirts, hats, etc) to micromarketing, focusing on the consumer and organizing the company by sports. The article also talks about how Nike really focuses on testing [...]

Brian Clark over at Copyblogger recently wrote a post titled, “What’s a blog?” He says there are many “experts” who have blogging rules such as “blog posts should never be over 350 words,” and other rules that really don’t make any sense. His take on post length is that it depends– it depends on who the audience is, why you’re writing, what [...]