Marketing | Take A Peck

Valuevine Connect: Location-Based Analytics

Posted by Jason on February 15, 2011 · 1 Comment

I don’t often write about social media software and companies. This is mainly because there are so many of them out there that do one or two things well, but nothing really extraordinary. But when Neil Crist, CEO of Valuevine, reached out to me recently to chat about their new location-based analytics platform, Valuevine Connect, I was intrigued. After Neil walked me through their approach and [...]

Filed in: Marketing, Social Media

6 Buckets of Social Media Measurement

Posted by Jason on January 19, 2011 · 0 Comment

As you probably know, social media tools and platforms are having a huge impact on many aspects of business, from customer service and employee hiring to marketing and product development. But how do you actually know if your social engagement efforts are successful? Some have argued that it’s silly to ask for ROI or to measure things; after all you wouldn’t ask what the ROI of answering the phone [...]

Filed in: Marketing, Social Media

Tactics for Social Media Strikeouts

Posted by Jason on March 22, 2010 · 4 Comments

I said it today on Twitter, but I’ll say it again. Social Media is not magic. You can’t assume it will work wonders for you. Being on Twitter will not automatically increase your sales. Starting a Facebook page is not a strategy. Just being involved is not enough; it’s about what you do with it and why you’re doing it. It takes commitment, creativity, and strategery. And, [...]

Filed in: Marketing, Social Media

Video Interviews from Social Fresh Tampa

Posted by Jason on February 10, 2010 · 0 Comment

On Monday, I attended Social Fresh Tampa, a social media conference that brought marketers together to discuss the business applications of social media. The conference itself was awesome, but just getting to chat with some really smart folks between sessions and at night was probably even more valuable. If you’d like to see my notes from each panel, you can see them here. While the event and [...]

Filed in: Interviews, Marketing, Social Media

Sponsorships vs. Partnerships

Posted by Jason on July 16, 2009 · 13 Comments

It all started with a simple tweet that I posted last night: Do you think the term “sponsorships” is outdated and everything should be called partnerships? just an idea I’ve been thinking about… It was really just an idea I’ve briefly thought about on occasion. A lot of times the terms “sponsorships” and “partnerships” are thrown around and used [...]

Filed in: Marketing, Sponsorship, Sports Business

6 Principles of Social Media Marketing

Posted by Jason on April 2, 2009 · 8 Comments

Yesterday I had a great opportunity to speak on the phone about social media and marketing with some people from the marketing departments of about 20 national governing bodies for US sports. This was made possible by Tim Yount (VP of Marketing, USA Triathlon), who I met last month at the IEG Sponsorship Conference in Chicago. After the conference ended, Tim invited me to speak on the call yesterday [...]

Filed in: Marketing, Social Media