Valuevine Connect: Location-Based Analytics

I don’t often write about social media software and companies. This is mainly because there are so many of them out there that do one or two things well, but nothing really extraordinary. But when Neil Crist, CEO of Valuevine, reached out to me recently to chat about their new location-based analytics platform, Valuevine Connect,…

6 Buckets of Social Media Measurement

As you probably know, social media tools and platforms are having a huge impact on many aspects of business, from customer service and employee hiring to marketing and product development. But how do you actually know if your social engagement efforts are successful? Some have argued that it’s silly to ask for ROI or to…

Tactics for Social Media Strikeouts

I said it today on Twitter, but I’ll say it again. Social Media is not magic. You can’t assume it will work wonders for you. Being on Twitter will not automatically increase your sales. Starting a Facebook page is not a strategy. Just being involved is not enough; it’s about what you do with it…

Video Interviews from Social Fresh Tampa

On Monday, I attended Social Fresh Tampa, a social media conference that brought marketers together to discuss the business applications of social media. The conference itself was awesome, but just getting to chat with some really smart folks between sessions and at night was probably even more valuable. If you’d like to see my notes…

Sponsorships vs. Partnerships

It all started with a simple tweet that I posted last night: Do you think the term “sponsorships” is outdated and everything should be called partnerships? just an idea I’ve been thinking about… It was really just an idea I’ve briefly thought about on occasion. A lot of times the terms “sponsorships” and “partnerships” are…

6 Principles of Social Media Marketing

Yesterday I had a great opportunity to speak on the phone about social media and marketing with some people from the marketing departments of about 20 national governing bodies for US sports. This was made possible by Tim Yount (VP of Marketing, USA Triathlon), who I met last month at the IEG Sponsorship Conference in…