Last week I had a chance to speak with Kathy Jacobelli, whose company, 2Dogs, provides a platform to power online communities. They help with set up, promotion and ongoing management of their clients’ communities. I was interested in talking to Kathy because 2Dogs set up/manages Posting Up, the official social networking site for the Detroit Pistons. The site includes sections for typical social [...]

Legacy Direct is a sports & entertainment technology company that helps athletes and their advisors manage their brands and discover new revenue streams. I connected with one of their employees (Andy Bailer) on Twitter recently and after we had a nice phone discussion about sports and social media, I emailed him a few questions. Here are his answers:

Keith Bloemendaal runs a company called Raleigh Fence Contractors and has over 20 years of experience in the construction industry. Due to the competitive nature of the industry, Keith realized he needed a way to differentiate his business from the others out there. He recently started promoting his business online, blogging and participating in social media websites and communities. Now, he’s [...]

Today, Gareth from StadiaTech.com posted a short  interview with me. StadiaTech.com is a new blog dedicated to covering new ideas and examples of stadium technology and innovation. The interview covers topics such as how stadiums can utilize social communities and micro-blogging tools such as Twitter to connect with fans. If you’d like to see the interview, head over to StadiaTech.com and check [...]

Yesterday I posted Part 1 of my interview with Michael Chin and Matt Bijur of KickApps, a community building platform that helps clients grow their audiences and create new revenue opportunities. They gave some great answers about why sports and entertainment brands should get involved with social networking and why they should build their own sites. They also covered some of the basics about what [...]

Over the last few years we have seen a rise in social networking and social media sites, which have captured people’s attention and become a large part of many people’s lives. This, along with the increase in blogs, videos and widgets has changed the way people interact online. Advertisers have taken notice, and lately sports teams, leagues and other entertainment brands have also gotten involved. [...]