HOWDY! Hope yall are doing well. Now that the Tar Heels have started playing basketball and are still doing some exciting things in football, I couldn’t be happier as a sports fan. I just wanted to let you know I’ll be speaking at the Triangle Social Media Club this week on Thursday night at Twine Interactive. If you live in the Raleigh-Durham-Chapel Hill area and are even remotely interested [...]

I apologize for the lack of updates recently – I took on a new job a few weeks ago as social media manager for eWayDirect, which offers multiple marketing services  on a single platform built around a robust reporting structure. The job is definitely a challenge as I’ll be helping them 1) build their branded community platform 2)work with clients on how they can use it and 3) help build [...]

I decided that it was time to update the look and feel of this website, since it hadn’t been updated since late 2007 (I think). Also, as I’ve become more interested in following the intersection of sports and social media, I’ve spent less time focused on business aspects of sports, which is what the old design emphasized. I found this great WordPress theme from Think Design, and modified [...]

Legacy Direct is a sports & entertainment technology company that helps athletes and their advisors manage their brands and discover new revenue streams. I connected with one of their employees (Andy Bailer) on Twitter recently and after we had a nice phone discussion about sports and social media, I emailed him a few questions. Here are his answers:

I love the fact that tickets to almost all sports/entertainment/music events can be purchased online now. But what if your audience isn’t very web-savvy? Even if you make the purchase process as simple as you possibly can, people still may get confused. Or maybe they just don’t feel comfortable yet, and are afraid they might mess up. A very simple solution to implement here is to create [...]

This is all I have to say…