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Legacy Direct is a sports & entertainment technology company that helps athletes and their advisors manage their brands and discover new revenue streams. I connected with one of their employees (Andy Bailer) on Twitter recently and after we had a nice phone discussion about sports and social media, I emailed him a few questions. Here are his answers: (more…)

I love the fact that tickets to almost all sports/entertainment/music events can be purchased online now. But what if your audience isn’t very web-savvy? Even if you make the purchase process as simple as you possibly can, people still may get confused. Or maybe they just don’t feel comfortable yet, and are afraid they might mess up.

A very simple solution to implement here is to create a brief screencast/tutorial video to walk people through the process of buying a ticket (or whatever it is that you want them to do).  This video should show people exactly what they’ll see on their computer screen and break down the process into simple steps. You can use free software such as Jing (I use this on my mac), or you can buy something like Camtasia Studio, which has some great additional features, but is only available for Windows at the moment.

These step-by-step tutorial videos can be a great tools in getting people to try something new or encourage them to do something they wouldn’t do otherwise. Maybe that’s buying a ticket online, or maybe it’s uploading a picture to their profile on your website. Sure, a lot of people know how to do these things, but you might as well provide help to people who don’t–there’s still probably more of these people than you think.

This is all I have to say…

If this is your first time visiting my blog, welcome! Yesterday, Take A Peck was added to Alltop’s social media section. For readers who may not be familiar with Alltop, it’s essentially a site that aggregates major blogs/news sources for a variety of topics. It’s a great way to quickly scan through headlines in topics that you’re interested in.

For those of you who are new readers, this blog focuses on the intersection of social media and sports. Here are some posts that I hope you find interesting:

Social Networks Should Provide Value Beyond Connecting

Five Ways to Monetize a Social Network

Social Networking and Emotional Branding

Transparency and Blogging in the Business of Sports

50 Sports Social Networking Websites

I hope you enjoy this blog and find it interesting. If you’d like to know more about me, check out the More About Me page. Feel free to contact me with any thoughts, questions or comments you may have.

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I’ve been pretty busy lately so I didn’t even notice this. As of last month, I’ve been blogging here at Take A Peck for two years. The blog has definitely undergone some changes since I started it in 2006, shifting from focusing on advertising and random thoughts to sports business and social networking.

Here are a couple of posts from the last two years.

50 Sports Social Networking Websites 

Twitter – The New Stalker Tool 

Crowne Plaza on Target with Golf Ads

Sports in Movie Theatres

What is a Blog?

Guy Grocery Store Shoppers and Caveman Essentials

For those of you who’ve been reading the past two years, thank you. If you’re new here, I hope you find my blog interesting. Feel free to comment or use the contact form to get in touch with me about work, play or whatever and let me know what you’d like to see here.