Some products are inherently interesting. Some are boring. Here’s a great series of ads for Dow’s caulk done by Blattner Brunner. They took caulk, a product that people think about maybe once every 10 years, and developed some awesome ads. They closed the gap between boring and awesome. Check it out.

Cin·der·el·la ( P ) Pronunciation Key (snd-rl) n. One that unexpectedly achieves recognition or success after a period of obscurity and neglect. I can’t believe George Mason keeps winning. Ok, they beat Michigan State- must have gotten lucky, I thought. They couldn’t be that good, I thought, after they beat UNC. Then they beat Witchita State (WHO!??) and still, I thought they were [...]

Today Danielle Whalen from Crispin Porter + Bogusky, the hottest ad agency there is right now( in work and in location-Miami), is coming to speak to the Ad club. CP+B is responsible for some great advertising, including the MINI campaign and more recently, all the Burger King stuff. Also, my boy GPeezy recently got a job there. In honor of their visit, here’s the ad they did for Burger King [...]

I finished reading Emotional Branding over Spring Break. Great read, especially if you’re interested in how brands interact with people and how they should try to appeal to people’s emotions in order to stand out. Because I don’t want to do a cheesy book review or preach my knowledge, here’s a extremely quick summary of some of the highlights. To grab attention. Brands need [...]

I know this is a couple of weeks old, but I am still amused every time I see this picture. This just may be the most brilliant use of a non-traditional media (mouse-pads and jean-skirts) in conveying a message. Check it out. Visit Axe Fantasy if you want (and want to be bombarded by cheesy techno music)

Roz Chernoff, senior VP and Global Planning Director for Publicis Advertising visited UNC today. I attended Prof. Sinclair’s Media class in which she spoke about the planning process and then took her on a quick tour of the campus with another student. Then we got to sit down with her and ask her questions–Sounds exciting doesn’t it?! Well, since I’m interested in Account [...]